INFLUENCER MARKETING

Top 30 PPC Agencies in the UK for 2024 and Beyond

Alexandra Kazakova

By Alexandra Kazakova
34 min READ | May 17 2024

Table of contents

Are you struggling to find a PPC agency in the UK that truly delivers?

Choosing the right partner can be overwhelming amidst countless options.

  • Discover the top 30 PPC agencies in the UK, meticulously selected for their performance and client satisfaction.
  • Learn which industries these agencies specialize in, tailoring their strategies to meet specific market needs.
  • Explore key services these top performers offer that can transform your PPC campaigns.
  • Uncover notable clients each agency has worked with, demonstrating their experience and success in the field.

Stay with us to ensure you partner with a PPC agency that propels your business forward.

TL;DR: Top 30 PPC Agencies in the UK

  1. inBeat:  inBeat stands out as the best overall PPC agency in the UK, expertly blending pay-per-click expertise with paid social. They partner exclusively with the top 2% of content creators, offering personalized campaigns and high-quality engagements to reach maximum ROI.
  2. PPC Geeks: Specializes in maximizing digital advertising ROI with a free PPC audit and personalized campaign strategies. Offers lead generation, ecommerce management, and conversion-focused landing pages.
  3. Impression: Award-winning agency known for integrating PPC with overall business strategies and leveraging advanced technology and custom scripts for optimized campaigns.
  4. Maple Forest: London-based agency that crafts customized marketing strategies for diverse industries, focusing on Google Ads, social media campaigns, and detailed performance reporting.
  5. The SEO Works: An experienced PPC management agency that aligns bespoke PPC services with business goals, using cutting-edge techniques and continuous optimization for effective campaign management.

Benefits of Hiring a Pay-Per-Click Agency in the UK

  • Access specialized expertise: Hiring a PPC agency in the UK allows you to leverage specialized knowledge and skills that may not be available in-house, ensuring your campaigns are both efficient and effective.
  • Stay up-to-date with industry changes: PPC agencies stay at the forefront of advertising trends and algorithm updates, helping you maintain a competitive edge without needing to constantly train your team.
  • Gain cost efficiencies: An agency can optimize your ad spend, potentially reducing costs by targeting the right audiences with high-performing ad strategies that you might not have access to internally.
  • Leverage advanced tools and technologies: Agencies often have access to premium tools and analytics software that provide deeper insights into campaign performance than standard platforms.
  • Focus on core business operations: You can concentrate on running your business while the agency handles the complexities of PPC campaigns, freeing up your time and resources.
  • Benefit from external perspectives: An external team brings fresh ideas and perspectives that can revitalize your marketing strategies and uncover new opportunities.
  • Scalability on demand: As your business grows or during peak periods, a PPC agency can effortlessly scale your campaigns to match demand without the need for additional internal resources.

A Deep Dive into Each Top Pay-Per-Click Agency in the UK

1. inBeat

inBeat is a standout PPC agency in the UK, expertly combining influencer marketing with pay-per-click strategies to propel online brands to new heights.

What sets inBeat apart is their exclusive partnership with the top 2% of content creators, ensuring clients receive the highest quality assets for their PPC campaigns.

With inBeat, you'll gain access to a robust database of high-engagement influencers at no additional cost, allowing you to enhance your brand's visibility and conversion rates effectively.

You'll also benefit from personalized PPC campaign strategies tailored to your brand's needs, crafted by dedicated agents who understand the nuances of your industry.

Imagine harnessing the power of user-generated content to boost your PPC campaign's authenticity; inBeat's expertise in UGC creation makes this possible.

By partnering with inBeat, your campaigns will be managed efficiently and strategically designed to attract the right audience, maximizing your ROI.

inBeat has extensive experience in the UK and beyond, having worked with some of the biggest brands worldwide.

For example, their client, Hopper, faced challenges with rapidly increasing Cost Per Acquisition (CPA) and ad fatigue, prompting them to seek innovative advertising solutions.

They turned to inBeat Agency to develop scalable user-generated content (UGC) specifically tailored to boost advertising efforts.

Hopper adopted a scalable content creation process, enabling them to engage top-performing creators consistently.

This approach allows Hopper to effectively manage and reduce CPAs by continuously refreshing their ad content, leveraging the dynamism and creativity of various creators to maintain user interest conversions.

Industries: Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food, B2B

Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom

Key services:

  • PPC Management
  • Social Media Advertising
  • UGC Creation
  • TikTok and Instagram Marketing & Advertising
  • Micro-Influencer and Nano-Influencer Marketing
  • Paid Advertising

Reason to work with inBeat: They offer a unique combination of PPC expertise and influencer marketing through exclusive partnerships with top-tier content creators, providing you with high-quality engagements and personalized campaign strategies to maximize your ROI.

2. PPC Geeks

PPC Geeks is a premier Google Ads agency in the UK, dedicated to maximizing your digital advertising ROI through expert PPC management.

They stand out with their comprehensive free PPC audit service, which enhances ad performance and identifies cost-saving opportunities.

You'll benefit from their detailed onboarding process, ensuring that your specific business needs are understood and met with tailored PPC strategies.

This personalized approach helps align your PPC campaigns with your business goals for optimized results.

Their expert team also offers lead generation services, enhancing your ability to attract and convert high-quality leads through targeted PPC ads.

With PPC Geeks, you can access advanced ecommerce ad management, helping you dominate competitive online marketplaces.

Their service is further complemented by strategic landing page creation, securing the leads your ads generate and boosting your conversion rates.

Industries: eCommerce, Technology, Healthcare, Education, Retail

Notable clients: Just Go, Patrolstore, KLC School of Design, ITBAY,

Key services:

  • Google Ads Management
  • Lead Generation
  • Ecommerce Ads
  • Landing Page Optimization
  • PPC Strategy and Auditing

Reason to work with PPC Geeks: Choosing PPC Geeks means partnering with a Google Ads Premier Partner dedicated to improving your PPC results and maximizing your advertising spend efficiency.

3. Impression

Impression is an award-winning PPC agency with a presence across Nottingham, London, and beyond, specializing in creating high-impact, data-driven PPC campaigns.

Their recognition as a Google Premier Partner highlights their expert handling of large-scale PPC budgets and their ability to deliver robust growth and campaign results.

You can benefit from their strategic approach which integrates PPC with overall business goals, enhancing your campaign effectiveness and ROI.

Their use of advanced technology ensures that your PPC campaigns are optimized with precision, leading to better cost management and increased visibility.

With Impression, you gain access to innovative solutions such as custom Google Ads scripts tailored to overcome specific campaign challenges.

Their holistic service encompasses PPC, search engine optimisation, and digital marketing strategies, ensuring a comprehensive approach to digital growth.

Industries: eCommerce, Finance, Technology, Real Estate, Education

Notable clients: Norse, Clarins, Cancer Research UK, Topps Tiles

Key services:

  • Paid Search (Google Ads)
  • Programmatic Advertising
  • Google Shopping
  • Remarketing
  • Paid Social Media

Reason to work with Impression: Impression is the perfect partner for businesses looking to leverage scientifically driven PPC strategies that are seamlessly integrated with broader marketing objectives for maximum impact and efficiency.

4. Maple Forest Marketing

Maple Forest is a London-based PPC agency focused on driving ecommerce sales and lead generation through targeted Google Ads and social media campaigns.

They differentiate themselves by offering customized marketing strategies that are meticulously crafted to meet the unique needs of each client, ensuring effective results.

You will benefit from their hands-on approach to campaign management, where your business objectives are aligned with PPC strategies to maximize ROI.

What makes them an ideal choice is their expert use of analytics and continuous optimization, which means you see more effective use of your ad spend and improved conversion rates.

Maple Forest also enhances your campaign with creative and engaging content, especially with their social media ads, increasing your brand's visibility.

Additionally, they provide detailed performance reporting, giving you transparent insights into the effectiveness of your campaigns and opportunities for further improvement.

Industries: eCommerce, Technology, Fashion, Professional Services, Healthcare

Notable clients: SovTech, Eco Living, Compleat Software, Lakeside Karting, Simply Hosting

Key services:

  • Google Ads Management
  • Social Media Advertising
  • Ecommerce PPC
  • Lead Generation
  • Conversion Optimization

Reason to work with Maple Forest: Maple Forest tailors its strategies specifically to your business, ensuring personalized attention and campaigns designed for optimal performance and scalability.

5. The SEO Works

The SEO Works is an award-winning PPC management agency based in the UK, delivering tailored PPC strategies for optimal client growth and ROI.

What sets them apart is their status as a Google Premier Partner, which certifies their capability to manage substantial advertising budgets and drive successful outcomes through cutting-edge techniques.

Their bespoke PPC services integrate seamlessly with your business goals to enhance digital marketing effectiveness and conversion rates.

Their commitment to staying ahead of industry trends means your campaigns will always be managed with the latest innovations and best practices.

Additionally, you get a detailed analysis of your PPC campaign's performance, ensuring you understand the ROI and impact of your investments.

The SEO Works also offers continuous optimization of your campaigns to keep them effective and cost-efficient, adapting strategies to maximize your results.

Industries: eCommerce, Healthcare, Education, B2B, Professional Services

Notable clients: Rab, Benenden Health, The University of Sheffield, Denby, Weldricks Pharmacy

Key services:

  • Google Ads Management
  • Google Shopping Management
  • PPC Consultancy
  • Paid Social Media Services
  • Conversion Rate Optimization

Reason to work with The SEO Works: Choosing The SEO Works ensures access to proven PPC strategies, meticulous campaign management, and transparent reporting, all designed to deliver significant business growth and high ROI.

6. Found

Found is a dynamic PPC agency based in London, focusing on delivering robust paid search results through innovative and data-driven strategies tailored to diverse industry needs.

Their unique edge lies in a holistic approach that integrates PPC with broader marketing goals, leveraging insights and trends to optimize campaigns continually.

You'll benefit from their comprehensive analytics and targeted optimizations that enhance campaign performance and ROI.

Their expert team also provides strategic consultancy to align your PPC efforts with business objectives, boosting efficiency and effectiveness.

With Found, you gain a partner dedicated to ensuring your campaigns are future-proof, leveraging the latest technological advancements and industry insights.

Industries: eCommerce, Travel, B2B, Financial Services, Technology

Notable clients: Puma, Toolstation, Secret Sales, Clermont Hotel Group

Key services:

  • Paid Search
  • Google Shopping
  • Discovery Ads
  • YouTube & Video Campaigns
  • Amazon Ads

Reason to work with Found: Opt for Found to harness a comprehensive and cutting-edge PPC approach that promises to meet and exceed your digital marketing objectives, ensuring continuous growth and measurable results.

7. AMZPPC

AMZPPC Ltd specializes in Amazon PPC campaigns, ensuring immediate improvement in sales through expert management.

The agency stands out for its dedicated focus on Amazon PPC, applying specialized strategies that are uniquely tailored to each client's business objectives.

You will benefit from increased product visibility, utilizing AMZPPC's strategic keyword and ad placement techniques to attract more buyers.

Their approach also enhances your brand recognition on Amazon, strategically using sponsored ads to highlight your business.

Experience a significant boost in sales through optimized ad campaigns, crafted to maximize your conversion rates.

AMZPPC's performance-based fee structure ensures that their goals align with your success, making them a financially sound choice for partnership.

Industries: eCommerce, Retail, Consumer Goods

Notable clients: Ella Health, Promixx, Design A Stone

Key services:

  • Amazon PPC Campaign Management
  • Strategic Keyword Targeting
  • Conversion Rate Optimization
  • Sponsored Ads Management
  • Performance Analysis and Reporting

Reason to work with AMZPPC: Choosing AMZPPC means partnering with an agency that aligns its success with yours, using a commission-based payment structure to focus sharply on boosting your sales effectively.

8. Pepper

Pepper PPC Agency excels in leveraging a "profit over traffic" approach to PPC management, emphasizing profitability and strategic growth for businesses.

What sets Pepper apart is their commitment to transparency and deep involvement with clients in data-driven decision-making, which enhances campaign effectiveness and client satisfaction.

You'll enjoy higher returns on investment as Pepper focuses on driving traffic and converting that traffic into profitable outcomes.

Their collaborative approach ensures that you're not just observing but actively participating in refining your PPC strategies for better performance.

Benefit from their expertise in Paid Social and Display advertising, which integrates seamlessly with other PPC efforts to enhance your overall online presence.

Pepper's strong partnerships with platforms like Google and Microsoft enhance their service reliability and adaptability to the latest digital advertising trends.

Industries: Retail, eCommerce, Technology, Healthcare

Notable clients: TruGreen, Leeds Building Society, Direct Blinds, Yorkshire Water, Holland & Barrett

Key services:

  • Paid Search Management
  • Shopping Ad Management
  • Display and Remarketing
  • Paid Social Media Advertising
  • Google CSS and Microsoft Advertising

Reason to work with Pepper PPC: Working with Pepper PPC means engaging with a partner committed to not just enhancing traffic but significantly boosting your profits through strategic PPC management and a transparent approach.

9. Clean Digital

Clean Digital is an Edinburgh-based PPC agency that maximizes profit through innovative, data-driven PPC strategies.

They differentiate themselves with a unique, profit-focused approach, prioritizing long-term client relationships and sustainable growth over quick wins.

You will appreciate their commitment to minimizing wasted ad spend, utilizing advanced tools to ensure every penny of your budget is effectively allocated towards reaching your target audience.

Their emphasis on precise data analytics allows you to understand the impact of your PPC campaigns in real-time, optimizing your strategy for maximum efficiency.

By focusing on strategic partnerships and leveraging cutting-edge technologies, Clean Digital enhances the effectiveness of your campaigns, ensuring they deliver the highest possible return on investment.

With a 100% employee-owned structure, Clean Digital fosters a team environment that is deeply invested in their clients' success, driving innovative solutions and personalized service.

Industries: Technology, eCommerce, Education, Travel

Notable clients: Arden University, BawBags, Rabbie's, Morphcostumes

Key services:

  • Paid Search
  • Paid Social
  • Data & Analytics
  • Programmatic Advertising
  • Strategic PPC Partnerships

Reason to work with Clean Digital: Choosing Clean Digital allows you to collaborate with a partner who is as invested in your success as you are, with a team-driven approach to PPC that yields superior, measurable results.

10. Session Media

Session Media focuses on PPC campaigns that increase visibility and drive qualified leads, ensuring a high ROI for clients.

Their unique selling point is their advanced tracking and continuous optimization, guaranteeing that every element of your PPC campaign is constantly refined to improve performance.

You benefit from their rigorous market research, which tailors your campaigns to effectively target and convert your core audience, enhancing lead quality and conversion rates.

Their focus on ROI means that you'll see measurable financial results from your campaigns, making every dollar count.

Session Media's commitment to creating optimized landing pages enhances your website's user experience, boosting the likelihood of converting visitors into customers.

With their no long-term contract policy, you gain flexibility and a performance-driven relationship, ensuring they deliver results to maintain your business.

Industries: Technology, B2B services, Education, Healthcare

Notable clients: Corestream, GCC Facilities Management PLC, Contino, Cezanne HR, Spectrum Brands

Key services:

  • PPC Management
  • ROI Focused Campaigns
  • Advanced Tracking and Reporting
  • Landing Page Optimization
  • Remarketing Strategies

Reason to work with Session Media: Engage with Session Media to benefit from their data-driven and results-oriented approach, ensuring your PPC investments are maximized for lead quality and quantity.

11. Bird Marketing

Bird Marketing is a multi-award-winning UK PPC agency known for its comprehensive approach to pay-per-click advertising and a strong focus on delivering measurable results.

They distinguish themselves with a robust performance-oriented strategy, ensuring that PPC campaigns are visible and highly effective in generating leads and driving sales.

You will benefit from their detailed keyword analysis, which helps to pinpoint the most cost-effective and relevant terms for your campaigns, ensuring you reach your ideal audience efficiently.

Their in-depth reporting provides you with actionable insights, helping you understand the effectiveness of your campaigns and make informed decisions.

Experience the advantage of Bird Marketing's strategic ad placements, which are designed to maximize visibility and engagement, thus increasing the likelihood of converting prospects into customers.

Their no long-term contracts policy allows you the flexibility to adjust your marketing efforts as your business needs evolve.

Industries: Retail, Technology, Healthcare, Education, Finance

Notable clients: Huawei, Aramex, Regis, First Data, Arab Bank

Key services:

  • PPC Strategy and Implementation
  • Keyword Research and Targeting
  • Performance Analytics and Reporting
  • Conversion Rate Optimization
  • Display and Remarketing Campaigns

Reason to work with Bird Marketing: Partnering with Bird Marketing means working with a team that is dedicated to achieving your PPC goals with a clear focus on ROI, leveraging tailored strategies that align with your specific business objectives.

12. Vixen Digital

Vixen Digital is a UK-based independent PPC agency that is renowned for delivering high-performance PPC campaigns that focus on tangible results.

They excel in offering flexible pricing and no long-term contracts, ensuring their services are client-friendly and oriented towards achieving measurable success.

You'll enjoy a boost in conversions through their expertly managed Google and Facebook Ads, designed to optimize spend and maximize reach.

Their use of advanced tracking tools ensures that you have precise data on your campaign's performance, allowing for informed decision-making and continual optimization.

Vixen Digital's dedicated team also provides custom reporting solutions, making it easier for you to understand and act on your PPC data.

With their emphasis on flexibility and results, you can confidently engage, knowing that your PPC needs are handled by experts committed to your growth.

Industries: eCommerce, Technology, Healthcare, Education, B2B

Notable clients: EDF Energy, Vision Direct, Kit & Kin, Streamz Global, Galvan London

Key services:

  • Google Ads
  • Facebook Paid Social
  • LinkedIn Ads
  • PPC Account Management
  • Remarketing

Reason to work with Vixen Digital: Opt for Vixen Digital to benefit from their expertise in delivering custom, results-driven PPC campaigns without the commitment of long-term contracts, ensuring flexibility and satisfaction.

13. LOCALiQ UK

LOCALiQ is a dynamic PPC agency that amplifies your online presence through strategic paid advertising across platforms like Google and Bing.

What sets LOCALiQ apart is their commitment to generating clicks and driving real revenue growth through meticulous, data-driven PPC strategies.

You’ll benefit from their focus on ROI, using insights to optimize your ads for the highest possible returns, ensuring your marketing budget is spent effectively.

Their advanced targeting capabilities allow you to reach your desired audience with precision, maximizing the relevance of your ads.

Enhance your brand’s visibility with LOCALiQ’s extensive network and partnerships, placing your ads in optimal positions across the web.

Streamline your marketing efforts with their cross-media optimization, ensuring consistency and efficiency across all your advertising campaigns.

Industries: Aesthetic, Automotive, Dental, eCommerce, Education, Entertainment and Leisure, Finance, Funeral Services, Healthcare, Home Services, Property, Recruitment, Solicitors, Travel and Hospitality

Notable clients: Parkside Motors, Adam Windows, Flair Blinds, Diverse Care

Key services:

  • Google Ads
  • Google Shopping
  • Bing Ads
  • Paid Social
  • Display Advertising
  • Cross Media Optimisation

Reason to work with LOCALiQ: Engage with LOCALiQ to leverage their award-winning PPC strategies and comprehensive digital marketing solutions, which promise to not just meet but exceed your revenue expectations.  

14. The PPC Agency

The PPC Agency is a Google Partner specialized in white label PPC management and helping small businesses optimize their digital advertising strategies.

Their standout feature is expert-level certified account management that assures continuous growth and optimal profit for your PPC campaigns.

With their deep focus on data-driven strategies and automation, you’ll experience enhanced performance and stay ahead of the competition in the digital industry.

Their precision in crafting campaigns tailored to your business needs ensures that your ads reach the ideal audience, increasing engagement and conversions.

Leverage their comprehensive tracking tools to understand your clients' lifetime value and engagement post-acquisition.

By integrating Ecologi’s initiatives, you engage with a partner committed to sustainability, helping you contribute positively to environmental conservation.

Industries: Fashion, SaaS, iGaming, Finance, Charities, Retail

Notable clients: High Definition DMARC, The White Feather Foundation, Yoobi, AudiocityUSA, FomoLab

Key services:

  • Search Engine & Display Ads
  • Social Media Advertising
  • Native Advertising
  • Google Grants Management
  • Data Analysis and Reporting
  • Click Fraud Prevention

Reason to work with The PPC Agency: Choose The PPC Agency for their commitment to personalized service and their strategic use of data to drive profitability and growth, ensuring your campaigns are not just functional but fundamentally successful.

15. Reboot Online SEO

Reboot Online is a premier PPC agency in the UK that integrates your business data with smart PPC strategies to maximize advertising effectiveness.

What distinguishes Reboot Online is their bespoke approach, ensuring each campaign is tailored to the specific business needs and market conditions, leveraging robust data integration and machine learning.

You’ll gain from their data-driven strategies that enhance ad relevance and performance, directly boosting your sales and lead quality.

Their focus on sustainable, long-term PPC results means your campaigns are optimized continuously for cost-efficiency and effectiveness.

By targeting the most qualified audience segments, experience less wasted spend and higher conversion rates.

Their comprehensive reporting and transparent communication ensure you understand the impact of your PPC investments.

Industries: Travel, Finance, Insurance, eCommerce, Tech, Real Estate, Sport, Education, Recycling, Healthcare, Food Retail, Gambling

Notable clients: BonusFinder UK, Cvapp.ie, Gilchrist Collection, UK Therapy Rooms

Key services:

  • Google Ads
  • Microsoft Ads
  • YouTube and Video Advertising
  • Social Media Advertising
  • Data Analytics and Reporting
  • Machine Learning and AI Integration

Reason to work with Reboot Online: Engage with Reboot Online for their innovative use of technology and data, ensuring that your PPC campaigns are not only effective but also continuously improved through strategic insights and a deep understanding of your business objectives.    

16. Maratopia

Maratopia's is a London-based PPC agency that maximizes client ROI through expertly managed pay-per-click campaigns.

They stand out with their promise of improved campaign performance for existing setups, ensuring tangible improvements and greater efficiency.

You'll benefit from their keyword strategy, which effectively targets your potential customers and enhances your campaign's reach and effectiveness.

Their comprehensive campaign management covers everything from ad creation to ongoing optimization, ensuring your PPC efforts are continuously refined for the best results.

Their in-depth analysis and reporting give you clear insights into your PPC strategy's performance, helping you make informed decisions.

Maratopia also ensures your ads are visually appealing and well-integrated with your overall digital strategy, enhancing the cohesiveness and effectiveness of your online presence.

Industries: Education, Hospitality, HR, Property Investment, Healthcare

Notable clients: Oakwood Doors & Spray Finishes, Accor Group, U2 Tuition, ARU (Anglia Ruskin University), SD Worx

Key services:

  • Complete Campaign Planning and Management
  • Ongoing Optimization
  • Ad Design and Copywriting
  • Landing Page Optimization
  • Integrated Digital Marketing Strategy

Reason to work with Maratopia: Choose Maratopia for their guaranteed performance improvement in existing PPC campaigns and their comprehensive service that covers every aspect of PPC management, from initial setup to ongoing optimization and detailed reporting.

17. MagnifyLab

MagnifyLab is a London-based PPC agency dedicated to boosting business growth through strategic paid search management.

They distinguish themselves with a tailored approach, crafting custom PPC solutions designed to maximize ROI across multiple industries.

Benefit from their expert lead generation strategies that target potential customers with high buying intent, ensuring you capture leads more effectively and at a lower cost.

You'll also experience enhanced eCommerce results as they optimize your Google Shopping efforts and efficiently manage complex campaigns like Performance Max.

Additionally, MagnifyLab offers comprehensive CRM integration and email marketing strategies to nurture leads, keeping your brand top-of-mind.

Industries: Finance, Legal, Property, Healthcare, eCommerce, Professional Services, Construction

Notable clients: Thermofoam, Nuspace, Montague Cromwell, Rennis

Key services:

  • Lead Generation
  • eCommerce PPC Management
  • Google Shopping Optimization
  • Performance Max Campaigns
  • CRM Integration

Reason to work with MagnifyLab: MagnifyLab excels in delivering personalized PPC management solutions integrated across various digital platforms, ensuring a cohesive strategy that enhances lead generation and eCommerce success.

18. Genie Crawl

Genie Crawl is renowned as the top PPC agency in the UK, boasting prestigious rankings from Clutch and Manifest.

Their standout feature is a highly personalized service delivered directly by UK-based PPC experts, ensuring that your campaigns are never outsourced.

You'll benefit from a free audit of your existing PPC campaigns, allowing you to understand and optimize your advertising strategies more effectively.

Their approach to PPC management involves constant adjustments and updates, which could significantly enhance the performance of your campaigns.

Experience tailored Google Ads campaigns that are meticulously aligned with your long-term business goals, giving you a strategic edge in digital advertising.

With their commitment to building long-term relationships, you can expect dedicated support that aims to make your PPC investments profitable.

Industries: eCommerce, Healthcare, Real Estate, Education, Technology

Notable clients: Subway, Papa Johns, Adventure Safari

Key services:

  • Google Ads Management
  • PPC Campaign Audits
  • Conversion Tracking and Optimization
  • Customized Reporting
  • Strategic PPC Planning

Reason to work with Genie Crawl: Working with Genie Crawl ensures a partnership that focuses on making your PPC spend profitable, with a commitment to transparency and results-driven strategies. Their personalized approach guarantees that your campaigns receive the attention they need to succeed.

19. PPC Agency Oxedent

PPC Agency Oxedent is a premier PPC management company that specializes in maximizing ROI and boosting e-commerce sales through tailored Google Ads campaigns.

They distinguish themselves by focusing on profit rather than just clicks and impressions, aiming to deliver actual sales and improved profit margins.

You can expect a significant boost in your conversion rates through their expertly managed remarketing strategies, ensuring previously lost users are effectively re-engaged.

Their comprehensive approach includes Performance Max campaigns, designed to optimize ad performance and reach your ideal audience efficiently.

Enjoy enhanced visibility and engagement with custom YouTube Ads that promise to deliver quick and impactful results.

Their commitment to conversion rate optimization means you'll see a higher percentage of visitors taking desired actions on your website.

Industries: eCommerce, Technology, Retail, Consumer Goods, Pet

Notable clients: Zoomadog, Let Cafe, BOY London, Bebemoda, Hen Planner

Key services:

  • Google Ads Management
  • Performance Max Campaigns
  • Shopping Ads
  • Remarketing
  • YouTube Ads
  • Conversion Rate Optimization

Reason to work with PPC Agency Oxedent: Choosing PPC Agency Oxedent means partnering with a results-driven team that prioritizes your profitability and sales, providing a transparent and data-focused approach to every campaign. Their dedicated expertise in PPC ensures that your advertising investment yields the highest possible returns.

20. Converted UK

Converted is an award-winning PPC agency based in Sheffield and London, specializing in boosting the performance of existing paid ad campaigns using advanced data analysis and conversion optimization techniques.

What sets Converted apart is their commitment to transforming PPC performance using quantitative and qualitative data, ensuring that each campaign is meticulously optimized for conversions.

You'll gain the advantage of their robust conversion rate optimization strategies, which focus on maximizing the effectiveness of each click through detailed analysis and continuous improvement.

Their expertise in managing complex PPC campaigns across multiple platforms, including Google and Social Media, ensures that your ads reach the optimal audience with precision.

With Converted, you can benefit from tailored PPC management that aligns closely with your business goals, helping you achieve higher returns on ad spend.

Their approach includes proactive management of your PPC accounts, ensuring that your campaigns align with the latest market trends and optimization strategies

Industries: eCommerce, Lead Generation, Education, Charity Marketing, Beauty, B2B

Notable clients: Revial Beds, Current Body, Adecco, Ricoh, Swiftreg

Key services:

  • Conversion Rate Optimization (CRO)
  • PPC Management across Google, Microsoft, Amazon, and Social Media
  • Performance Max Campaigns
  • Shopping Feeds Optimization
  • Detailed Tracking and Data Analysis

Reason to work with Converted: Opt for Converted to leverage their expert conversion-focused approach and in-depth analytical capabilities to drive significant improvements in your PPC campaigns, ensuring maximized profitability and efficiency. Their client-centered strategy emphasizes personalized solutions that are scalable and aligned with your specific business needs.

21. Effective Marketing UK

Effective Marketing UK specializes in PPC marketing for lead generation and e-commerce, focusing on Google Ads management and optimization.

Their standout feature is a highly personalized service, tailoring PPC strategies to each client's specific needs, ensuring optimal performance and results.

You'll benefit from high-quality traffic to your website, drawing in visitors likely to fill out enquiry forms and convert into customers.

Their strategic PPC audits can help you streamline your campaigns, making them more efficient and cost-effective.

Experience targeted advertising with their custom PPC campaigns, attracting potential customers directly interested in your products or services.

Their commitment to client goals shines through with their PPC training, where you'll gain valuable insights and skills to manage your own campaigns more effectively.

Industries: eCommerce, Real estate, Hotels, Cosmetics, Education, Ciate London

Notable clients: Student Studios2Let, Canvas, Mason&Fifth, Flyp

Key services:

  • Lead generation PPC campaigns
  • eCommerce PPC management
  • Google Shopping ads
  • YouTube advertising
  • PPC account audits
  • Fully managed PPC campaigns
  • PPC training
  • Custom reports

Reason to work with Effective Marketing UK: Choosing Effective Marketing UK means partnering with a PPC specialist that offers a personalized approach and a proven track record of reducing costs per lead while increasing inquiries.

22. RACER Marketing

RACER Marketing excels in PPC management across London and Kent, guaranteeing a 300% ROI with a robust refund policy.

They distinguish themselves through a holistic approach that integrates effective landing pages with PPC campaigns, optimizing every aspect to maximize inquiries and conversions.

You can enjoy increased lead conversion rates through their expertly crafted landing pages designed specifically to turn clicks into customers.

Their comprehensive monthly reports provide clear insights into your campaign's performance, helping you understand and improve your lead sources.

Benefit from their commitment to continuous campaign refinement, ensuring your PPC efforts always align with the latest market trends.

RACER Marketing's deep dive into your industry specifics tailors your PPC campaigns to reach the right audience efficiently.

Industries: eCommerce, Printing Solutions, Business Services, Professional Services, B2B

Notable clients: Aria Commercial Cleaning Services, Psion, My Mailing Room, Elco Group

Key services:

  • PPC management
  • Website and landing page design
  • SEO and digital marketing integration
  • Monthly performance reporting
  • Free PPC audit

Reason to work with RACER Marketing: Choosing RACER Marketing allows you to leverage their 15 years of experience in PPC, providing a 300% ROI guarantee and a strategic approach that comprehensively covers all aspects of digital marketing to maximize your leads and conversions.

23. Bring Digital

Bring Digital specializes in PPC management with a strategic focus on e-commerce brands, leveraging in-depth industry experience to boost client sales effectively.

They carefully treat each client's budget, employing real-time adjustments and advanced A/B testing to maximize PPC efficiency.

You'll benefit from their meticulous bid management, which automatically adjusts your ads to stay competitive, optimizing your spend and improving your ROI.

Their targeted remarketing strategies ensure that your ads reach potential customers who have shown interest, increasing the likelihood of conversion.

Enjoy creative and compelling display advertising that captures attention and keeps your brand top of mind among your target audience.

With Bring Digital, your PPC campaigns are constantly fine-tuned to deliver the best results, adapting to market trends and consumer behaviors.

Industries: eCommerce, Retail, Sports and Fitness, Fashion

Notable clients: Stena Line, Ann Summers, Asics, boohoo, JD Sports

Key services:

  • PPC management
  • Google Shopping Ads
  • A/B Testing
  • Bid Management
  • Remarketing
  • Display Advertising

Reason to work with Bring Digital: Bring Digital offers a hands-on approach with a promise to treat your marketing budget as their own, ensuring not just results but also providing detailed insights and adjustments to keep your campaigns at peak performance.

24. Vertical Leap

Vertical Leap is a top-tier PPC agency based in London, that specializes in comprehensive, data-driven campaign management across multiple platforms.

Their distinctive approach utilizes data science to uncover unique paid search opportunities, setting them apart in the market.

Their predictive analytics will fine-tune your advertising efforts based on real-time market data, enhancing ad performance and ROI.

They offer detailed insights and optimization strategies that adapt dynamically to your campaign's needs, ensuring maximum exposure and efficiency.

With Vertical Leap, you gain access to specialized knowledge and cutting-edge technology, keeping your PPC strategies ahead of the curve and highly effective.

Industries: eCommerce, Education, Fashion, Travel, Real Estate, Restaurant, Food & Beverage

Notable clients: Harvester, Hillier, Help for Heroes, P&O Cruises, KFC

Key services:

  • Google Ads management
  • Facebook Advertising
  • Microsoft Advertising
  • Amazon Advertising
  • PPC Consultancy
  • Remarketing
  • PPC Training

Reason to work with: Vertical Leap offers a unique blend of technology and expertise, with a comprehensive approach to PPC that includes predictive analytics and data-driven optimization to maximize your advertising ROI.

25. Target

Target PPC Agency specializes in creating highly targeted PPC campaigns using advanced technology and a data-driven approach.

They stand out by using weather APIs and profit margin data to optimize ad performance in real-time.

You can benefit from hyper-targeted ads that reach customers exactly when they're ready to buy, maximizing your sales opportunities.

Their strategy includes using SKU data from platforms like Shopify to prioritize high-margin products in your ads, increasing profitability.

You'll gain insights from detailed performance analytics that help refine your marketing efforts and boost your return on investment.

Target's expertise in handling complex data ensures your campaigns are optimized for the highest possible efficiency.

Industries: eCommerce, Retail, Technology, Travel

Notable clients: E-Catering, Northcoders, The Sewing Studio, Years.com

Key services:

  • Real-time PPC optimization
  • Profit-driven ad targeting
  • Advanced data analytics
  • Customized PPC strategies

Reason to work with Target: Working with Target means accessing a team that leverages cutting-edge technology and innovative strategies to drive your PPC campaigns beyond conventional metrics, focusing on profitability and customer acquisition cost for superior ROI.

26. Glush Agency

Glush is a PPC marketing agency based in London, specializing in leveraging pay-per-click advertising models to target specific audiences effectively across various platforms.

What sets Glush apart is their adaptable PPC management service, which is tailored to meet each client's unique needs and uses data-driven strategies for optimal performance.

You'll benefit from their ability to generate quick, measurable results.

They enhance your return on investment by ensuring you only pay for actual clicks, thereby maximizing your marketing budget.

With Glush's comprehensive approach to PPC, you can increase your website traffic and gain more phone calls, directly boosting your business activities.

Their use of advanced keyword research tools allows you to connect with high-performing keywords, aligning perfectly with your business objectives to drive relevant traffic.

Glush's flexible pricing options, including special packages and long-term commitment retainers, provide you with cost-effective solutions tailored to your budget.

Industries: Sports, Fitness, Hospitality, Real Estate, eCommerce, Franchise

Notable clients: State Bank of India UK, USSA Football, Eyes on the Future, U17 Football Tournament

Key services:

  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
  • LinkedIn Ads

Reason to work with Glush: Choosing Glush means opting for a PPC partner that is committed to aligning their strategy with your business goals and delivering tangible results that drive your growth.

27. UWP Group

UWP Group is a distinguished PPC management agency in London, recognized for their expertise in creating high ROI through tailored PPC campaigns across multiple platforms.

Their unique selling point is the integration of comprehensive marketing skills from various experts within the agency, ensuring each PPC campaign is creative and strategically optimized for the best performance.

You'll benefit from their data-driven approach, which meticulously refines your PPC campaigns to maximize efficiency and return on your investment.

Their in-house design team ensures that your ads are visually appealing and strategically crafted to increase conversions and enhance your ad quality score.

By utilizing advanced targeting techniques, UWP Group ensures that your ads reach the most relevant audience, increasing the likelihood of engagement and conversion.

They provide continuous optimization and detailed reporting, keeping you informed and involved in the process of making data-driven decisions for future campaigns.

Industries: Retail, Technology, Healthcare, Finance, Education, Travel

Notable clients: Keatons, Victim Support, Topfive, RessDraperWright, Westland London

Key services:

  • Google Ads
  • Facebook Ads
  • YouTube Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads

Reason to work with UWP Group: Opting for UWP Group means partnering with a seasoned agency that combines innovative design with precise data analytics to enhance your PPC campaigns for better visibility and conversion rates.

28. OutSearch

OutSearch is a specialized PPC agency focused on leveraging Google Ads to fuel growth for e-commerce businesses.

What sets them apart is their dual expertise as both e-commerce operators and PPC strategists, which allows them to apply tried-and-true methods to client campaigns effectively.

With OutSearch, you gain a partner that enhances your Google Ads efficiency, ensuring every penny of your ad spend is optimized for the highest possible return.

You'll also benefit from their Google Partner status, giving you access to the latest Google Ads innovations and strategies.

Their focus on detailed conversion tracking and reporting means you're equipped with actionable insights to refine your campaigns continually.

Lastly, by managing large advertising budgets, OutSearch can scale your ad campaigns globally, maintaining efficiency and effectiveness as your business grows.

Industries: eCommerce, B2B,

Notable clients: Bioflow, JustRecliners, Unseen, Mutts&Hounds

Key services:

  • Google Ads & Bing Ads Management
  • Paid Search Management
  • Performance Max Campaigns
  • Conversion Tracking and Reporting
  • Mobile Optimized and Global PPC Campaigns

Reason to work with OutSearch: OutSearch provides a no-obligation free audit to showcase potential improvements in your current PPC campaigns, making them an excellent choice for businesses looking to enhance their online advertising efficiency without committing upfront.

29. Savasaachi Marketing Agency

Savasaachi  is a comprehensive digital advertising agency that excels in Pay-Per-Click (PPC) advertising to propel businesses toward their growth goals.

Their unique approach combines tailored campaign strategies with detailed analytics to optimize client outcomes, ensuring a direct path to increased online visibility and sales.

You'll appreciate their commitment to personalization, which means your PPC campaigns are finely tuned to your specific business needs, maximizing effectiveness.

With Savasaachi, you also get the advantage of expert-led campaign management, which simplifies the process of scaling your marketing efforts without sacrificing quality.

They provide strategic insights that help refine your targeting and improve ad performance continuously.

Additionally, their emphasis on cost-efficient campaigns ensures that your marketing budget is spent wisely, leading to better ROI and sustained business growth.

Industries: Local services, eCommerce, Professional Services, Restaurant

Notable clients: Am Bristol, Bengal Village, Spice Lounge, Radhuni, Indish

Key services:

  • PPC Marketing
  • Google Shopping Ads
  • Local Services Ads
  • Display Advertising
  • Search Advertising

Reason to work with Savasaachi: Choosing Savasaachi means partnering with a PPC expert who enhances your digital presence while focusing on cost-efficiency and tailored strategies that meet your unique business objectives.

30. Priority Pixels

Priority Pixels is a London-based PPC agency that specializes in comprehensive paid advertising management across various platforms.

Their distinction as a Google Partner agency emphasizes their commitment to excellence and access to advanced Google Ads tools, ensuring top-tier service for their clients.

You'll benefit from their expertise in creating targeted PPC campaigns that maximize your return on investment.

Additionally, their strategic use of remarketing ads helps keep your brand in front of previous website visitors, increasing the likelihood of conversion.

Priority Pixels ensures your campaigns are continuously optimized, utilizing detailed analytics to improve performance and drive success.

Industries: Healthcare, eCommerce, Education, Real Estate, Retail

Notable clients: Castles Estate Agents, Gymboree Play & Music, Revitalise Dental Centre, Access Walk-in Baths

Key services:

  • Search Engine Marketing (SEM)
  • Google Ads Management
  • Facebook Ads
  • LinkedIn Ads
  • YouTube Advertising
  • Display and Remarketing Ads

Reason to work with Priority Pixels: Priority Pixels offers a partnership that goes beyond typical agency-client relationships, providing transparency and consistent updates on your PPC campaigns to ensure optimal performance and satisfaction.

Key Factors in Choosing a PPC Agency in the UK

  • Evaluate their expertise and experience: Look for agencies that have a proven track record in your industry. Check their case studies and testimonials to understand the results they have achieved for other businesses. This can give you confidence in their ability to deliver effective PPC campaigns.
  • Consider their approach to strategy and analytics: An effective PPC agency should offer a clear strategy that aligns with your business goals. They should use advanced analytics to drive decisions and continually improve campaign performance. Ensure they have the tools and skills to provide detailed reporting and insights.
  • Assess their certification and partnerships: Prefer agencies that are certified by major advertising platforms, like Google Ads and Microsoft Advertising. These certifications indicate that the agency meets high standards of performance and service. It also means they have direct support from these platforms, which can be beneficial.
  • Check for transparency and communication: You need an agency that values transparency in reporting and billing. They should communicate regularly, providing updates and insights into your campaigns. Good communication is crucial for adjusting strategies and responding quickly to market changes.
  • Review scalability and flexibility: Consider whether the agency can scale their services to match your business's growth. They should also be flexible enough to adjust strategies and budgets according to your evolving needs. This adaptability is key to maintaining effective campaigns over time.
  • Look at their client retention rate: A high retention rate indicates that the agency is reliable and successful in managing long-term client relationships. It suggests that they consistently meet or exceed client expectations, a sign of their commitment and performance.
  • Understand their pricing structure: Ensure their pricing is clear and aligns with their services. Transparent pricing helps avoid hidden costs and ensures you get value for your investment. The cost must match the quality and scope of their services.

Wrapping Up

This article has guided you through the top PPC agencies in the UK, highlighting their services, client bases, and unique selling points.

These agencies offer specialized expertise that can significantly boost your digital marketing efforts and enhance your online presence.

Hiring a PPC agency offers distinct advantages, such as improved ad spend efficiency, access to expert knowledge, and time savings in managing complex campaigns yourself.

While each agency has something different to offer, inBeat stands out for its comprehensive service range and effective strategies that drive notable improvements in advertising performance.

Thanks to its continuous monitoring and strategic updates, inBeat ensures your campaigns are always optimized for the best results.

It's important to choose an agency that fits your specific needs.

Take your time to evaluate what different agencies offer and how they align with your goals.

With the right partnership, you're set for success in your digital advertising endeavors.

Some invisible text

Some invisible text

Interested in exploring more location-specific agencies? Check out our top articles:

Agencies in the UK

Agencies in Canada

Agencies in France

inBeat, for free

Get your Influencer campaign started.

Book a demo