Identifying the right influencers for your brand often feels like searching for a needle in a haystack.
Fortunately, the right influencer tracking tool can simplify this process.
By using specialized software, you can efficiently discover, analyze, and engage with influencers who align with your marketing goals.
If you’re struggling to track and manage influencer relationships effectively, you’re in the right place.
Here’s what you can expect to find in this article:
Key Tool Features: Discover the standout functionalities of each tool.
Pros and Cons: Weigh the advantages and drawbacks of finding your perfect match.
Who is the Tool for?: Identify which tool suits your business size and type.
Pricing Plans: Explore various pricing structures to fit your budget.
Keep reading to find out how these top 16 influencer tracking tools can transform your marketing strategy and help you make smarter, data-driven decisions.
TL;DR: Top Influencer Tracking Tools
InBeat: Best overall for its high-quality, spam-checked influencer database and efficient discovery tools. Ideal for brands aiming for quality over quantity in influencer partnerships.
Modash: Great for detailed analytics across multiple platforms like Instagram, TikTok, and YouTube, with strong features for tracking and analyzing influencer content.
Refersion: Excellently integrates with e-commerce platforms, making it ideal for businesses focused on affiliate and influencer sales tracking.
Upfluence: Stands out with its strong e-commerce integration and automated payment systems, perfect for brands looking to link influencer impact to sales directly.
HypeAuditor: Offers comprehensive analytics and a robust AI-powered fraud detection system, suitable for brands that need deep insights and security in their influencer collaborations.
Benefits of Using Influencer Tracking Tools
Streamline your search for the right influencers: Quickly filter through vast databases to find influencers who align with your brand values and audience demographics.
Boost your campaign efficiency: Automate routine tasks like outreach and follow-ups, giving you more time to focus on strategy and creative content.
Enhance your ROI measurement: Access detailed analytics to see exactly how much impact influencers have on your campaigns, helping you invest more wisely in the future.
Build stronger relationships with influencers: Manage all your communications and collaborations in one place, ensuring nothing falls through the cracks and strengthening your partnerships.
Stay ahead of the curve: Monitor emerging trends and popular influencers, which will allow you to adapt your strategies in real time and maintain a competitive edge.
Top 16 Influencer Tracking Tools - The Overview
1. inBeat
inBeat is a best overall influencer tracking tool designed to streamline the process of finding and managing partnerships for influencer marketing campaigns, particularly on platforms like TikTok and Instagram.
It offers a powerful search engine that helps users find micro and nano influencers quickly by using various filters.
inBeat prides itself on a spam-checked database, ensuring that all influencers meet certain quality standards.
This tool is particularly useful for automating and optimizing influencer outreach and influencer marketing efforts.
Key Features:
Influencer Search Engine: Quickly find influencers using specific criteria.
Automated Similar Profile Searches: Find similar influencer profiles effortlessly.
Bulk Contact Exports: Export contact details of multiple influencers at once for outreach.
Flexible Search Filters: Filter searches by followers, location, engagement rate, and more.
Pros:
Efficient influencer discovery and management.
Quality assurance through spam checks and profile verification.
Time-saving features like bulk exports and automated searches.
Cons:
May have a learning curve for new users unfamiliar with influencer databases.
Who is inBeat For?
Businesses of all sizes.
Marketing agencies focusing on social media.
Freelance marketers specializing in influencer campaigns.
Pricing Plans:
inBeat offers various pricing plans, including a free tier with limited features and premium options that provide full access to the tool's capabilities.
2. Modash
Modash is a sophisticated influencer tracking tool that enables brands to find, analyze, and monitor influencers across major platforms like Instagram, TikTok, and YouTube.
It caters to marketers looking to harness the power of influencer marketing strategies with precision and ease.
The platform offers comprehensive analytics on influencer performance and audience demographics, helping brands make informed decisions.
Modash’s intuitive interface and powerful search capabilities make it ideal for brands seeking to optimize their influencer strategies.
Key Features:
Comprehensive Influencer Analytics: Access detailed metrics about influencer demographics and performance.
Automated Campaign Tracking: Track and collect data from influencer campaigns automatically, including stories and posts.
Audience Filters: Target influencers based on specific audience characteristics like location, age, and interests.
Email Finder: Quickly obtain contact information for outreach.
Extensive database with detailed influencer information.
Ability to track and analyze influencer content without needing authentication.
Advanced filtering options to pinpoint the right influencers.
Cons:
Some features might be complex for beginners.
Potentially higher cost for advanced features.
Who is Modash For?
Enterprises and large brands.
Marketing teams at medium to large businesses.
Influencer marketing agencies.
Pricing Plans:
3. Refersion
Refersion is a comprehensive affiliate and influencer tracking platform that excels in managing, tracking, and growing affiliate, influencer, and ambassador marketing programs.
It integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce.
The tool offers robust tracking capabilities, ensuring accurate attribution of sales to marketing efforts.
Refersion is designed to support a scalable approach to influencer and affiliate marketing, making it ideal for businesses looking to expand their digital footprint.
Key Features:
Affiliate Discovery and Management: Connect with top affiliates and manage relationships.
Advanced Tracking: Utilize first-party and multi-domain tracking for precise sales attribution.
Customizable Commissions: Tailor commission structures to fit different campaigns.
Real-Time Reporting: Access up-to-the-minute data on campaign performance.
Integration with E-commerce Platforms: Easily link with Shopify, BigCommerce, WooCommerce, etc.
Pros:
Powerful integration options that support a wide range of e-commerce systems.
Detailed tracking and reporting enhance campaign oversight and adjustments.
Extensive affiliate management features simplify recruitment and retention.
Cons:
Complexity of features may require a steeper learning curve.
Pricing might be prohibitive for smaller businesses without dedicated marketing budgets.
Who is Refersion For?
Mid-size to large enterprises.
E-commerce businesses.
Marketing teams with a focus on affiliate and influencer marketing campaigns.
Pricing Plans:
Refersion offers a 14-day free trial, after which pricing varies based on the specific features and scale of use required by the business.
4. Upfluence
Upfluence offers a versatile influencer marketing platform that seamlessly integrates with e-commerce, enabling brands to enhance their influencer marketing strategies through effective collaborations.
The platform provides tools for influencer discovery, campaign management, and performance analytics, supporting data-driven decision-making.
It is designed to optimize the entire influencer marketing process, from initial contact to payment, ensuring brands can maximize their ROI.
Upfluence’s ease of use and comprehensive features make it an essential tool for brands looking to leverage influencer marketing strategies.
Key Features:
Data-Driven Influencer Discovery: Identify influencers who resonate with your brand using advanced influencer search filters.
Integrated Campaign Management: Manage all aspects of your influencer marketing campaigns in one place.
Performance Analytics: Track campaign results and measure ROI with detailed analytics.
E-commerce Integration: Connects with platforms like Shopify to track influencer-driven sales directly.
Automated Payment System: Simplify payments with integrated solutions like PayPal and Stripe.
Offers robust analytics to gauge campaign effectiveness.
Supports direct e-commerce integration for easy ROI tracking and campaign reports.
Cons:
May be costly for smaller brands or startups.
The platform’s extensive features might require a learning curve.
Who is Upfluence For?
E-commerce businesses.
Brands seeking to scale their influencer marketing efforts.
Marketing agencies specializing in digital and influencer marketing.
Pricing Plans:
Upfluence provides custom pricing based on the specific needs and scale of the business.
5. HypeAuditor
HypeAuditor is an AI-powered influencer marketing platform that provides extensive tools for analyzing, discovering, and managing influencers on major social media platforms like Instagram, YouTube, TikTok, and Twitch.
It's known for its vast database and sophisticated analytics that include audience demographics, fraud detection, and brand affinity metrics.
The platform is designed to optimize influencer marketing efforts, offering deep insights and data-driven influencer marketing strategies to enhance campaign effectiveness and efficiency.
Key Features:
Extensive Influencer Database: Over 137.6 million influencers with detailed profiling.
Advanced Analytics: Metrics on target audience demographics, authenticity, and engagement rate.
Fraud Detection: AI-powered tools to identify fake followers and engagement rate.
Campaign Management Tools: Features for planning, managing, and analyzing influencer campaigns.
Market and Competitor Analysis: Stellar insights into industry trends and competitor strategies.
Integrative tools for managing multiple aspects of influencer campaigns.
Cons:
The platform's advanced features may be overwhelming for new users.
Pricing could be a barrier for smaller companies or individuals.
Who is the Tool For?
Marketing agencies and brands focused on extensive influencer campaigns.
Businesses across various industries looking to leverage detailed analytics for influencer marketing.
Pricing Plans:
HypeAuditor offers tailored pricing depending on the scope of features and services required by the user.
6. GRIN
GRIN is a comprehensive influencer and campaign management tool tailored for influencer marketing.
It enables brands to manage their influencer relationships, campaigns, and analytics all in one place.
The platform supports a range of integrations with major e-commerce and social media tools, enhancing workflow efficiency.
GRIN is focused on providing businesses with the tools to foster authentic connections with influencers and ensure that campaigns are effective and scalable.
Key Features:
Comprehensive Relationship Management: Manage all influencer interactions from recruitment to payment.
Discovery and Recruitment Tools: Utilize advanced search features to find the perfect influencers for your brand.
Analytics and Reporting: Track KPIs and ROI with detailed campaign analytics.
Content Management: Organize and optimize influencer-generated content.
E-commerce Integration: Seamlessly connect with platforms like Shopify for influencer-driven sales.
Pros:
Streamlined management of influencer relationships and campaigns.
Strong integration capabilities with e-commerce and social platforms.
Detailed analytics for monitoring campaign impact and efficiency.
Cons:
May be complex or feature-rich for small businesses with simpler influencer marketing needs.
Pricing might be on the higher end compared to basic influencer tracking tools.
Who is the HypeAuditor For?
Large enterprises and growing brands.
E-commerce businesses looking to scale through influencer marketing.
Marketing agencies that manage multiple influencer relationships.
Pricing Plans:
GRIN offers custom pricing based on the specific needs and scale of the business.
7. Brand24
Brand24 is an advanced social listening and influencer tracking tool that enables businesses to monitor online conversations, analyze sentiment, and track hashtag performance.
It offers real-time monitoring of various online sources including social media, blogs, forums, and news outlets.
The platform is designed to help brands manage their online reputation, understand customer perceptions, and identify key influencers.
Brand24 emphasizes the importance of timely and data-driven responses to online activity.
Key Features:
Real-Time Social Listening: Monitor mentions across multiple channels instantly.
Sentiment Analysis: Understand the tone of the conversation—positive, negative, or neutral.
Hashtag Tracking: Analyze the reach and impact of specific hashtags.
Competitive Analysis: Benchmark against competitors.
Customizable Alerts: Stay informed with immediate notifications of critical mentions.
Pros:
Comprehensive monitoring of over 25 million sources.
Detailed sentiment analysis to gauge public perception.
Immediate alerts allow for swift responses to maintain brand image.
Cons:
Not specifically designed solely for influencer tracking, requiring some focus on filtering relevant data.
May have a steeper learning curve compared to basic influencer discovery tools.
Who is Brand24 For?
Businesses of all sizes focusing on brand reputation.
Marketing teams needing actionable insights on social media campaign impact.
PR professionals monitoring brand mentions and public sentiment.
Pricing Plans:
8. Awario
Awario is a powerful social media, web monitoring, and influencer marketing tool that helps businesses track brand mentions, engage with customers, and discover sales opportunities through social listening.
It offers real-time actionable insights, allowing companies to monitor discussions about their brand across social networks, news sites, and other digital platforms.
Awario is especially adept at identifying influencers and potential leads, providing comprehensive data analytics to enhance brand reputation and outreach strategies.
Key Features:
Real-Time Monitoring: Track social media, news, and web mentions.
Boolean Search: Tailor searches to meet specific monitoring needs.
Sentiment Analysis: Gauge the emotional tone of mentions.
Influencer Discovery: Identify and connect with key influencers.
Competitor Analysis: Monitor competitors' brand mentions and strategies.
Pros:
Provides immediate updates on brand mentions.
Offers detailed sentiment and demographic analytics.
Helps in identifying influencers and generating leads.
Cons:
Similar to Brand24, it requires some focus on filtering data for specific influencer insights.
Might have a learning curve for those unfamiliar with social listening platforms.
Who is Awario For?
Medium to large-sized businesses.
Marketing and PR professionals focusing on brand management.
Companies that need advanced brand monitoring and influencer identification.
Pricing Plans:
9. Tagger
Tagger, a product of Sprout Social, is a robust influencer marketing tool that streamlines influencers' identification, collaboration, and management across various social media channels.
This platform facilitates the building of authentic relationships with influencers through its detailed data analytics and actionable insights.
Tagger supports effective campaign management with features designed for efficient execution and measurement, enhancing the overall impact of influencer partnerships.
Key Features:
Influencer Discovery and Management: Leverage detailed search filters to find ideal influencers.
Data-Driven Strategy Tools: Utilize analytics for informed strategy building.
Campaign Performance Tracking: Measure ROI with precision.
Comprehensive Integration Options: Sync with major social media and e-commerce platforms.
Real-Time Collaboration Tools: Facilitate seamless team collaboration on projects.
Pros:
Extensive influencer database with advanced search capabilities.
Robust analytics for strategic planning and performance measurement.
Integrations with social media and e-commerce platforms enhance functionality.
Cons:
May be cost-prohibitive for smaller organizations.
The breadth of features might be complex for smaller teams.
Who is Tagger For?
May be complex or feature-rich for small businesses with basic influencer marketing needs.
Pricing might be on the higher end compared to basic influencer tracking tools.
Pricing Plans:
Tagger offers customized pricing based on client needs.
10. GameInfluencer
GameInfluencer is a specialized influencer marketing agency that designs and executes tailored campaigns for game publishers, leveraging a global network of influencers.
Their platform offers comprehensive solutions for engaging gaming communities through creators across various platforms, including YouTube and Instagram.
The agency focuses on creative and scalable influencer campaigns, emphasizing user-generated content to maximize marketing impact and target audience engagement rate.
Key Features:
Targeted Influencer Campaigns: Custom strategies for games and brands.
Wide Network of Creators: Access to a diverse range of gaming influencers.
Performance-Based Campaigns: Focus on measurable results and return on ad spend.
Creative Content Solutions: Innovative campaign designs that resonate with gamers.
Pros:
Specialized in the gaming industry.
An extensive network of relevant influencers.
The data-driven approach ensures campaign effectiveness.
Cons:
The niche focus may not suit non-gaming brands.
May require larger budgets due to the scale of campaigns and influencer reach.
Who is GameInfluencer For?
Game developers and publishers.
Brands looking to engage with the gaming community.
Pricing Plans:
GameInfluencer offers custom pricing based on the specific campaign requirements and goals.
11. InsightIQ
InsightIQ is an AI-powered influencer marketing tool designed to enhance ROI through detailed influencer analytics and advanced campaign management tools.
It offers an extensive database, boasting a vast selection of influencers across various social platforms, facilitating targeted and effective marketing strategies.
The platform's API integration capabilities allow for seamless data handling, making it a versatile tool for brands and agencies aiming to optimize their influencer collaborations.
Key Features:
Extensive Influencer Database: Access over 400 million profiles for unparalleled insights.
Real-time Campaign Tracking: Monitor influencer activities and performance metrics live.
AI-Powered Tools: Automated actionable insights for optimized marketing strategies.
API Integration: Easily integrates with existing systems for efficient workflows.
Pros:
Robust database with detailed influencer insights.
Powerful analytics for data-driven decision making.
Flexible API for custom integration needs.
Cons:
May require technical knowledge for API integration.
Potentially high cost for full-feature access.
Who is InsightIQ For?
Brands and agencies focused on maximizing influencer marketing ROI.
Tech-savvy marketers looking for advanced integrative capabilities.
Pricing Plans:
InsightIQ offers a free tool for checking Instagram fake followers. However, you'll need to contact them directly for a custom quote to access their full suite of features.
12. Storyclash
Storyclash is a dynamic influencer marketing tool that offers real-time actionable insights across major social platforms, including Instagram and TikTok.
It simplifies tracking influencer campaigns, content, and performance metrics, providing tools for thorough brand and competitor analysis.
This platform is designed to streamline influencer management.
It uses AI-powered tools to track posts, stories, and engagement rate, ensuring no mention or interaction is missed.
Key Features:
Real-Time Tracking: Monitors influencer activities across platforms.
AI-Powered Analysis: Offers deep insights into content performance and brand mentions.
Competitor Benchmarking: Tracks and compares competitor influencer strategies.
Comprehensive Reporting: Generates detailed reports on campaign effectiveness.
Influencer CRM: Manages all influencer contacts and interactions in one place.
Pros:
Extensive monitoring capabilities across various platforms.
Detailed analytics and reporting enhance strategic decision-making.
Automated tracking and reporting save time and increase accuracy.
Cons:
May require a significant investment for full access to all features.
The breadth of data available can be overwhelming for smaller teams.
Who is Storyclash For?
Agencies and brands with established influencer marketing programs seeking a comprehensive solution.
Businesses of all sizes (small, medium, and enterprise) can benefit from Storyclash's features, especially those that heavily use Instagram Stories in their campaigns.
E-commerce businesses using Shopify can streamline campaign measurement with the Shopify integration.
Pricing Plans:
Storyclash offers scalable pricing options, which are available upon request. They encourage potential users to contact them for custom pricing tailored to specific needs and goals.
13. Influencity
Influencity is an all-encompassing influencer marketing tool designed to streamline the discovery, management, and analysis of influencer relationships.
It features advanced AI-powered tools to deliver precise influencer metrics and facilitate effective campaign management.
The platform supports data-driven influencer outreach and campaign optimization, making it ideal for brands and agencies aiming to maximize their influencer marketing ROI.
Key Features:
AI-Powered Influencer Discovery: Locate potential influencers with sophisticated filtering.
Comprehensive Influencer Analytics: Access detailed metrics on influencer performance and audience demographics.
Campaign Management Tools: Manage all aspects of influencer campaigns from a single platform.
Integrated Payment System: Facilitate smooth transaction processes for influencer compensations.
Pros:
Robust analytics for detailed influencer insights.
Streamlined workflow for managing influencer campaigns.
Extensive database for wide-ranging influencer access.
Cons:
Might be less user-friendly for individual creators or solopreneurs compared to influencer marketplaces focused on connecting directly with brands.
The specific features available may vary depending on the chosen pricing plan.
Who is Influencity For?
Brands and agencies focused on influencer marketing.
Businesses seeking a data-driven approach to influencer management.
Pricing Plans:
Influencity offers multiple pricing plans with varying features and influencer database access levels.
14. Aspire
Aspire is a versatile influencer marketing software platform designed primarily to enhance influencer campaigns for e-commerce brands.
It supports comprehensive features, including influencer search, campaign management, and advanced analytics.
The platform facilitates seamless integration with major e-commerce systems like Shopify, enhancing its real-time campaign tracking and ROI analysis utility.
Key Features:
Influencer Search and Discovery: Efficiently find and connect with influencers.
Campaign Management: Simplify the management of influencer campaigns.
E-commerce Integration: Directly integrates with platforms like Shopify for enhanced tracking.
Content Management: Organize and optimize influencer-generated content.
Advanced Analytics: Access comprehensive engagement rate and performance metrics.
Key Pros:
Strong focus on e-commerce integration.
Comprehensive tools for influencer campaign management.
Robust analytics capabilities.
Key Cons:
Might not be suitable for brands outside of the e-commerce industry.
May have limited features compared to broader influencer marketing platforms.
Who is Aspire For?
E-commerce brands aiming to leverage influencer marketing.
Marketing teams looking for deep integration with sales platforms.
Pricing Plans:
Aspire offers a variety of pricing plans, with details available upon request.
15. BuzzSumo
BuzzSumo is a comprehensive platform designed for discovering content, identifying influencers, and monitoring brand mentions across social media and the web.
It excels in providing real-time analytics and insights to optimize content strategy and influencer engagement.
The tool also offers powerful search capabilities and automated alerts to keep users informed about relevant media activity and influencer performance.
Key Features:
Content Discovery: Uncover the most shared content for any topic or domain.
Influencer Identification: Find key influencers and analyze their reach and authority.
Real-Time Alerts: Get notified about brand mentions and updates.
Competitor Analysis: Track competitors' content and influencer activities.
Advanced Analytics: Access comprehensive engagement and performance metrics.
Key Pros:
Extensive database for content and influencer research.
Real-time tracking capabilities for immediate insights.
Tools for both influencer and content strategy optimization.
Key Cons:
Not a dedicated influencer tracking tool, so influencer discovery might require some additional research.
Lacks functionalities for campaign management, collaboration, and performance tracking specific to influencers.
Who is BuzzSumo For?
Digital marketers and content strategists.
PR professionals and social media managers.
Businesses looking to enhance their online presence and influencer collaborations.
Pricing Plans:
16. #paid
#paid is an influencer marketplace that connects brands with creators, streamlining the collaboration process through its platform.
It provides tools to help brands find and match with influencers whose style and audience align with their marketing goals.
The platform emphasizes transparency and efficiency in campaign management, reporting, and content amplification, all supported by a foundation of solid data and creative strategy.
Key Features:
Creator Marketplace: Connects brands with relevant influencers.
Campaign Management: Tools for handling campaigns from start to finish.
Data-Driven Insights: Offers analytics for optimizing campaign performance.
Content Amplification: Extends the reach of influencer content.
Payment Automation: Simplifies the financial aspects of collaborations.
Pros:
A streamlined process for finding and managing influencers.
Strong focus on matching brand values with influencer content.
Comprehensive campaign analytics enhance strategic and informed decisions.
Cons:
Could be cost-prohibitive for smaller brands.
May require orientation for optimal use of all features.
Who is #paid For?
Brands looking for tailored influencer collaborations.
Marketing teams seeking efficient campaign management tools.
Pricing Plans:
They offer a freemium model with basic features or tiered subscriptions with varying functionalities for brands and creators.
How to choose the right Influencer Tracking Tool?
Assess your specific needs: Start by defining what you want to achieve with your influencer campaigns. Are you looking to boost brand awareness, increase sales, or manage relationships? Your goals will dictate the features you need.
Check for essential features: Make sure the tool offers comprehensive search options, detailed analytics, and efficient campaign management features. These are crucial for finding the right influencers and measuring the impact of your campaigns.
Evaluate scalability: Consider whether the tool can grow with your business. As your marketing efforts expand, it should be able to handle an increasing number of influencers and campaigns.
Look for integration capabilities: A good influencer tracking tool should seamlessly integrate with your existing marketing tools and platforms, such as social media channels, CRM software, and e-commerce systems.
Consider pricing and ROI: Compare pricing plans and consider the potential return on investment. The right tool should fit within your budget while also providing significant value to your influencer marketing efforts.
Read reviews and ask for recommendations: See what other users are saying about the tool’s performance and customer support. Real-world feedback can provide valuable insights into how the tool performs under various conditions.
Wrapping Up
In this article, we've explored the top 16 influencer tracking tools that can help streamline your marketing strategy.
Each tool offers unique features designed to enhance your ability to find, analyze, and engage with influencers effectively.
These tools provide various benefits, from detailed analytics to robust campaign management capabilities, helping you increase efficiency and achieve better results from your influencer marketing efforts.
Whether you're a small business or a large enterprise, there's a tool that can meet your needs.
While each tool has its strengths, inBeat stands out as the best overall due to its comprehensive, spam-checked influencer database and user-friendly features that ensure quality and ease of use.
Its ability to quickly connect you with the right influencers makes it a top choice for any marketer aiming to optimize their influencer collaborations.
Remember, the right tool for you will depend on your specific marketing needs and goals.
Consider what you want to achieve with your campaigns, and you're sure to find a tool that fits.
