Top 15 Influencer Databases: Tried and Tested in 2024
By Alexandra Kazakova 19 min READ | Apr 8 2024
Table of contents
Finding the perfect influencer for your brand feels like searching for a needle in a haystack.
It's overwhelming and time-consuming.
However, a suitable influencer database can make this daunting task a breeze.
You're in the right place if you're looking for an efficient way to connect with influencers who resonate with your brand's values and target audience.
In this article, we'll explore the top 15 influencer databases that can help you:
Discover key features of each Influencer Database.
Learn the pros and cons to make an informed decision.
Understand who each app is best suited for.
Compare different pricing plans to fit your budget.
Keep reading to find the perfect Influencer Database that meets your marketing goals.
Top Influencer Databases: TL;DR
inBeat: Specializes in Instagram and TikTok influencers, offering a spam-checked database and efficient search tools.
HypeAuditor: Provides extensive analytics across multiple platforms, with a focus on authenticity and fraud detection.
Modash: Features an extensive influencer database with advanced filtering, great for detailed target audience analysis and campaign management.
Feedspot: Offers a vast database with a focus on bloggers and content creators, including brand monitoring and content aggregation tools.
Collabstr: Streamlines influencer marketing with a vetted database and secure transactions, focusing on social media content creators.
Influencer Database #1: inBeat
inBeat is a top influencer database that streamlines the process of finding macro, micro, and nano influencers across Instagram and TikTok.
As a result, it makes influencer marketing accessible and efficient.
inBeat is first in this review because it boasts a powerful search engine and spam-checked database. The platform also ensures the authenticity and relevance of influencers.
With its user-friendly interface, inBeat saves time and effort in influencer discovery and campaign management. You’ll find plenty of filters and keyword options to zero in on the best influencers for your needs.
You can even use their UGC Marketplace to work with creators based on your briefs, from ideation to execution.
Loved by thousands of agencies and brands, inBeat offers a transparent and affordable solution to influencer marketing challenges.
Key features:
The Database & Influencer Search Engine: Access millions of relevant influencers with the ability to filter searches by various key metrics.
Automated Similar Profile Searches: Find look-alike influencers easily.
Bulk Contact Exports: Streamline the outreach process by exporting influencer contact information.
UGC Marketplace: Allows you to connect directly with content creators, sending them your brief and getting high-quality UGC ads from the top 2% of creators.
Pros:
Time Efficiency: Saves significant time in finding and managing influencer collaborations.
Ease of Use: User-friendly interface with powerful search functionalities.
Quality Assurance: A spam-checked database ensures the authenticity and reliability of influencer profiles.
Cons:
Limited Free Searches: The number of social media influencers and search features are limited in the free trial.
Who is inBeat for?
Small businesses
Mid-size businesses
Enterprises
Digital agencies
Freelancers who manage multiple social accounts
Pricing plans:
Brand: $200/month or $134/month billed yearly. Includes 1000 contact exports, 15 deep searches, and a dedicated account manager among other features.
Agency: $500/month or $333/month billed yearly. Offers 3000 contact exports, 50 deep searches, and more advanced features suitable for agencies.
Enterprise: $1000/month or $667/month billed yearly. Tailored for large brands, offering 10000 contact exports, unlimited deep searches, and unlimited client accounts.
Influencer Database #2: HypeAuditor
HypeAuditor is a comprehensive influencer search tool for meticulous influencer vetting and discovery.
It provides access to over 138.3 million influencers across platforms like Instagram, YouTube, TikTok, Twitter, and Twitch.
The platform emphasizes authenticity and audience quality, using advanced AI to eliminate fraud and ensure influencer reliability.
It caters to detailed campaign planning and analysis, streamlining the influencer selection process.
HypeAuditor stands out for its extensive data-driven insights, helping marketers make informed decisions.
Key features:
Massive influencer database across multiple platforms
Advanced AI for fraud detection and audience quality scoring
Detailed influencer analytics and performance metrics
Campaign management and tracking tools
Niche and hashtag-based influencer search
Pros:
Large and diverse influencer database
High-quality, fraud-free influencer analytics
Comprehensive campaign tracking and management
Intuitive and user-friendly interface
Cons:
Potentially overwhelming for new users due to data richness
Premium pricing for advanced features
Who is HypeAuditor for?
Brands
Marketing agencies
E-commerce businesses
Large enterprises
Pricing plans:
HypeAuditor offers a free trial with limited access, while full access to features and analytics requires a subscription.
Influencer Database #3: Modash
Modash offers a comprehensive influencer database for Instagram, TikTok, and YouTube, featuring over 250 million profiles.
It specializes in deep audience data analysis, providing filters to narrow down the perfect influencers based on specific criteria.
With tools for finding contact emails and managing influencer campaigns, Modash streamlines the influencer marketing process.
Its platform is designed to ensure that marketers can find and collaborate with influencers who genuinely align with their brand.
Modash is praised for its accuracy and extensive database, positioning it as a top choice for influencer discovery and analysis.
Feedspot stands out in influencer marketing by providing an extensive database encompassing over 100,000 active influencers and bloggers across more than 1500 niches.
This platform is celebrated for its user-friendly approach, enabling efficient discovery and engagement with top influencers on platforms like Instagram and TikTok.
It facilitates targeted marketing campaigns with tools designed to search and connect with relevant influencers easily.
However, its primary focus on bloggers and content creators may limit the variety of available influencer types.
Key features:
Extensive database with 100k+ active influencers across multiple niches.
Brand monitoring and content aggregation capabilities.
Social media scheduling and RSS feed customization.
Pros:
Large and detailed influencer database
Precise targeting with advanced filters
Efficient campaign tracking and management
High-quality, reliable data insights
Cons:
Focuses primarily on bloggers and content creators, which may limit options for influencer variety.
Who is Feedspot for?
Small to mid-size businesses
Digital marketers
PR agencies
Pricing plans:
Feedspot likely offers customized pricing based on the specific needs and scale of each business's influencer marketing campaigns.
Influencer Database #5: Collabstr
Collabstr is an influencer marketing platform that simplifies finding and hiring influencers for user-generated content on Instagram, TikTok, YouTube, and other platforms.
It's designed to be intuitive, offering a seamless way to secure high-quality content through secure transactions.
The platform emphasizes vetted influencer connections, ensuring quality and professionalism.
Collabstr's no upfront cost approach and instant chat feature enhance the ease of collaboration.
Trusted by over 40,000 brands, it streamlines influencer marketing processes.
Key features:
Access to vetted influencers across multiple platforms
Secure transaction system
No upfront costs for searching for influencers
Instant chat with influencers
Comprehensive search and filter tools
Pros:
User-friendly interface
Large, vetted influencer database
A secure payment system ensures satisfaction before payment release
Cons:
Primarily focused on social media content creators
Pricing can vary widely based on influencer rates
Who is Feedspot for?
Marketing agencies
Small to mid-size businesses
Brands looking for user-generated content
Pricing plans:
No subscription fees; pricing is transaction-based, depending on the influencer's rates.
Influencer Database #6: StoryClash
StoryClash offers an innovative solution to the influencer marketing landscape, transitioning from a social listening tool to a comprehensive influencer marketing platform.
This evolution leverages extensive social media data to help brands find the most suitable influencers for their campaigns, focusing on content relevance over mere popularity metrics.
The platform prides itself on facilitating authentic connections between brands and influencers, and it is backed by years of social listening data to inform its recommendations.
Key features:
Content-based Discovery: Focuses on finding influencers whose content aligns with the brand's values and campaign goals.
Social Listening for Competitor Research: Offers insights into competitors and the broader industry through extensive social media monitoring.
Brand Collaboration Calendar: Provides a visual timeline of an influencer's past collaborations, helping brands assess compatibility and influence authenticity.
AI-powered Influencer Recommendations: Utilizes artificial intelligence to suggest influencers based on content relevance and brand fit.
Lookalike Searches and Data Insights: Helps in identifying similar influencers and offers detailed analytics on potential influencer partnerships
Pros:
Easy-to-use interface with intuitive navigation.
Real-time data and analytics for effective monitoring and decision-making.
Comprehensive tools for trend research and competitor monitoring.
Exceptional customer service with a responsive support team.
Effective tracking of influencer stories on Instagram, including text recognition for untagged brand mentions
Cons:
Limited geographic coverage for influencer discovery.
No audience psychographic data for detailed audience analysis.
TikTok discovery and audience data tokens are still in development or require additional fees.
Occasional inaccuracies in text recognition for IG stories
Who is StoryClash for?
StoryClash is best suited for small to medium brands looking to deepen their influencer marketing strategies with a focus on content alignment and authentic engagement rates.
Pricing plans:
Influencer Database #7: Lefty
Lefty has evolved significantly since its inception, starting as an influencer marketplace with a broad but not particularly refined influencer base.
Over time, it has fine-tuned its offerings, removing lower-quality influencers and focusing on enhancing platform features to provide more value to its users.
The platform prides itself on real-time data monitoring and updates, utilizing AI to index profiles, which now number over one million influencers.
This commitment to quality and advanced functionality has attracted prestigious clients, signaling Lefty's strong position in the influencer marketing industry.
Key features:
Comprehensive influencer discovery with a vast database refreshed regularly.
Advanced campaign management from initiation to reporting.
Real-time performance reporting with actionable insights.
Influencer management through an easy-to-use built-in messaging tool.
Benchmarking tools to measure performance against competitors
Pros:
Active curation of the influencer roster ensures high quality.
Intuitive and efficient influencer management tools.
Detailed and insightful campaign reporting.
Minimalist and user-friendly interface for easy navigation
Cons:
Competitive analysis reports come at an additional cost.
Limited to Instagram integration, which may restrict cross-platform campaign management
Who is Lefty for?
Lefty is best suited for small and medium brands that prioritize quality over quantity in their influencer partnerships. It's particularly appealing to those looking for a refined selection of influencers and comprehensive campaign management tools
Pricing plans:
Lefty offers a tiered pricing structure to accommodate various needs:
Standard Plan: 590€/month for basic features including one user account and limited reports.
Pro Plan: 990€/month includes more accounts and campaigns, plus unlimited audience reports.
Premium Plans: Start at 1,690€/month, offering extensive features, including dedicated account management for larger scale operations
Influencer Database #8: Aspire
Aspire, formerly known as AspireIQ, has carved out a significant niche in the influencer marketing platform space. It offers a comprehensive suite of tools designed for brands to manage and execute influencer campaigns effectively.
With a reputation bolstered by its longevity in an ever-evolving market, Aspire provides an end-to-end solution encompassing everything from influencer discovery to campaign execution and analysis.
Its platform is celebrated for its depth of features, including AI-driven tools for matching brands with influencers based on aesthetic preferences, and a robust set of campaign management tools that automate and streamline the influencer collaboration process.
Key features:
Creator Marketplace: Connects brands with a wide range of influencers and creators.
Analytics and Campaign Tracking: Offers detailed insights into campaign performance.
Social Listening and Image Recognition AI: For discovering new influencers and matching content.
Automated Payments and Digital Term Sheets: Simplifies financial transactions and agreements.
Project Workflow Automation: Reduces manual work by automating up to 90% of campaign-related tasks.
Pros:
A comprehensive end-to-end platform that supports all stages of an influencer collaboration.
Diverse influencer discovery methods, including AI-based image matching.
Efficient campaign management tools that cover from campaign creation to analytics
Cons:
Potential irrelevance in influencer recommendations by the algorithm.
Long load times for pages and tools in the browser.
Lack of influencer vetting, which can affect the quality of partnerships
Who is Aspire for?
Aspire's pricing is customized based on each brand's specific needs, with a yearly commitment required. It offers three main tiers: Basic, Pro, and Enterprise, each providing an increasing level of service and features. The Basic tier caters to those needing essential tools for a single user and one active campaign, while the Pro and Enterprise tiers offer more advanced features, including social listening, competitor tracking, and enhanced support for larger teams and more extensive campaigns.
Pricing plans:
Aspire's pricing is customized based on the specific needs of each brand, with a yearly commitment required. It offers three main tiers: Basic, Pro, and Enterprise, each providing an increasing level of service and features. The Basic tier caters to those needing essential tools for a single user and one active campaign, while the Pro and Enterprise tiers offer more advanced features, including social listening, competitor tracking, and enhanced support for larger teams and more extensive campaigns
Influencer Database #9: Bazaarvoice
Bazaarvoice is widely recognized for its capabilities in collecting, displaying, and leveraging user-generated content (UGC) to enhance brand reputation and customer engagement.
This platform is designed to aggregate customer feedback across various channels, enabling brands to respond directly to consumer reviews and improve their product offerings based on authentic customer insights.
With features aimed at amplifying brand presence and fostering trust through real customer experiences, Bazaarvoice stands out as a comprehensive solution for managing UGC
Key features:
Aggregates customer reviews and feedback from multiple retail channels.
Enables direct brand responses to consumer reviews.
Offers various reporting options for analyzing ratings and reviews.
Provides tools for review moderation and syndication on brand websites
Pros:
Comprehensive feedback compilation enhances product listings and customer confidence.
Good customer service and support facilitate the management of review programs.
The platform's design and user interface make it easy to moderate and respond to reviews
Cons:
Some users find the platform complex and challenging to implement effectively.
Navigating the portal and utilizing some of its features can be cumbersome due to slow load times.
Customer service experiences can be inconsistent, with some users having difficulty getting timely support.
Who is Bazaarvoicefor?
Bazaarvoice is ideal for medium to large businesses that prioritize enhancing their online reputation through customer feedback and reviews. It suits companies across various sectors, including retail, consumer goods, and electronics, looking to integrate ratings and reviews into their website and sync reviews with e-commerce retail partners
Pricing plans:
Pricing for Bazaarvoice is customized based on the specific needs and scale of the business. The platform offers different tiers of service, accommodating a range of features from basic review aggregation to advanced analytics and syndication capabilities. Prospective users need to contact Bazaarvoice directly for detailed pricing information and to find the most suitable plan for their needs
Influencer Database #10: influData
influData offers a comprehensive platform designed for discovering and analyzing preferred influencers across major social media channels like Instagram, TikTok, and YouTube.
It boasts a database of over 20 million influencers, aiming to streamline the process of influencer marketing for brands and agencies.
The platform provides detailed insights into influencer performance, audience demographics, and campaign management tools to ensure successful collaborations.
Trusted by over a thousand customers globally, influData supports brands in making data-driven decisions to enhance their influencer marketing strategies.
Key features:
Advanced search and discovery options for finding ideal influencers
Detailed influencer analytics including audience demographics and engagement rates
Campaign management tools for tracking and analyzing performance
Audience overlap analysis to understand follower commonalities
Content search capabilities for precise marketing strategies
Pros:
Extensive database with over 20 million genuine influencers
Deep analytics provide thorough insights into influencer performance and audience insights.
User-friendly campaign management features
Cons:
Might be overwhelming for beginners due to the depth of data available
Pricing may be a barrier for small businesses or individuals
Who is influDatafor?
The platform is ideal for mid-size to large businesses and marketing agencies that require comprehensive insights and tools for influencer marketing.
Pricing plans:
Influencer Database #11: Influencers Club
Influencers Club is a platform designed to streamline the process of influencer discovery and outreach.
It aggregates over 200 data points from more than 40 creator platforms, aiming to optimize conversion goals.
The service offers detailed insights into creators, including engagement data, brand collaborations, income, and more, making it a comprehensive tool for brands looking to partner with real influencers.
With a focus on effective communication, Influencers Club boasts a high response rate to outreach efforts, supported by a dedicated team.
Key features:
Extensive database with 200+ data points from 40+ creator platforms.
Search capabilities with over 100 parameters.
High success rate in creator outreach with a dedicated team.
Pay-as-you-go pricing model with a focus on validated contact data.
Pros:
Detailed engagement rates and demographic data for targeted influencer outreach.
No monthly fees, pay for the data you use.
High average positive reply rate.
Cons:
May require time to navigate and utilize the extensive data effectively.
The pay-as-you-go model might be unpredictable in terms of costs for some campaigns.
Who is Influencers Clubfor?
Mid-size to large businesses focusing on detailed, data-driven influencer marketing campaigns
Pricing plans:
Influencer Database #12: Influencer DNA
Influencer DNA enhances influencer marketing campaigns specifically for Shopify stores, focusing on the European market.
This platform distinguishes itself by offering a curated selection of over 6,500 influencers, prioritizing genuine connections and effective campaign management.
With features designed for seamless communication and integration, such as direct outreach via WhatsApp and Gmail, Influencer DNA simplifies the process of engaging potential influencers.
It supports detailed campaign performance tracking, directly linking efforts to sales outcomes by integrating with a brand's Shopify analytics.
This targeted approach aims to optimize influencer partnerships for maximum ROI.
Key features:
Curated database of over 6,500 European influencers
Direct outreach capabilities through WhatsApp and Gmail
Shopify integration for campaign tracking and sales attribution
Focused on authentic and profitable influencer collaborations
Pros:
Streamlined partnerships with influencers
Direct measurement of campaign impact on sales
Tailored specifically for Shopify stores
Cons:
Limited to the European market
May not cater to brands outside of Shopify
Who is Influencer DNAfor?
Shopify stores of any size looking to engage with European influencers
Pricing plans:
Information on pricing plans requires direct inquiry, suggesting customized solutions based on specific needs and scale.
Influencer Database #13: Influencity
Influencity is an advanced influencer marketing platform designed to help brands, agencies, and e-commerce businesses streamline their influencer marketing campaigns.
It offers comprehensive tools for discovering, analyzing, managing, and measuring influencer collaborations.
The platform emphasizes the importance of data-driven decisions, offering insights into influencer metrics, campaign performance, and the overall impact on brand goals.
With AI-powered tools, Influencity simplifies the process of finding and building relationships with influencers across various social media platforms.
Key features:
Influencer discovery and analysis
Influencer relationship management
Campaign management and reporting
AI-powered insights for better decision-making
Payment and campaign ROI analysis tools
Pros:
Vast influencer database with in-depth influencer analysis.
Streamlines campaign management processes
Offers insights into campaign analytics and ROI
Cons:
Might be overwhelming for beginners due to the depth of features
Pricing could be a barrier for small businesses
Who is Influencer Influencity for?
Brands looking to scale their influencer marketing efforts
Marketing agencies managing campaigns for multiple clients
E-commerce businesses aiming to boost sales through influencer partnerships
Pricing plans:
Influencer Database #14: Companion
Companion is designed as a comprehensive influencer search tool, boasting a vast library of influencers across major social media platforms like Instagram, TikTok, and YouTube.
It emphasizes ease of use with advanced filters and a focus on matching brands with the most suitable influencers for their campaigns.
With over 130 million influencers in its database, Companion offers unique features like lookalike influencer searches and real-time analytics to streamline the influencer collaboration process.
Key features:
Advanced search across major platforms (Instagram, TikTok, YouTube)
Over 130 million influencers globally
Lookalike influencer search functionality
Advanced filtering for precise influencer and audience targeting
Real-time analytics and detailed reports
Pros:
Vast influencer database for comprehensive search
Intuitive search and filtering options
Lookalike search for finding similar influencer profiles
Cons:
May be overwhelming for users new to influencer marketing due to the depth of options and data
Who is Companion for?
Small to mid-size businesses looking for targeted influencer collaborations
Marketing agencies requiring a broad and detailed influencer search tool
Enterprises aiming for large-scale, global influencer campaigns
Pricing plans:
Influencer Database #15: SocialVex
SocialVex is an influencer marketing platform designed to automate and streamline the influencer selection process for Instagram, YouTube, Twitter, and TikTok.
It offers influencer tools for discovering, analyzing, and messaging social media influencers and for building targeted email lists for marketing campaigns.
The platform aims to provide more intelligent decision-making capabilities through detailed analytical data for influencer analysis, addressing the challenge of negative ROI from poor influencer selections.
Key features:
Influencer, audience, and email list finder
Detailed analytics and tracking for influencer activity and audience demographics
Automated influencer discovery with niche and demographic filters
Direct messaging and data export options
Pros:
Comprehensive analytics help maximize ROI
Automation of influencer discovery and outreach saves time and labor
Cons:
The complexity of features may overwhelm new users
Detailed insights into pricing and user experience are not immediately visible
Who is SocialVex for?
Digital marketers and social media agencies
Small to large businesses engaging in influencer marketing
Pricing plans:
Choosing Your Ideal Influencer Database: A Path to Marketing Success
We've explored a diverse array of influencer databases designed to connect brands with the relevant influencers for impactful campaigns.
These influencer platforms offer a suite of tools to streamline the influencer search and collaboration process, making your marketing efforts more efficient and effective.
The benefits of using these databases include access to vast networks of influencers across various platforms and detailed analytics to ensure your choices align with your marketing goals.
Each platform has its strengths, from extensive databases to advanced filtering options.
While all the influencer marketing tools we discussed have their unique selling points, inBeat stands out for its user-friendly interface and focus on micro-influencer collaborations, making it an excellent choice for brands looking to engage with genuine and highly engaged audiences.
Its affordability and emphasis on creating authentic connections ensure a high ROI for marketing campaigns.
Choosing the right influencer database depends on your specific needs and goals.
Take a moment to consider what you're looking for in an influencer partnership, and you're likely to find a platform that fits the bill.
Happy hunting!
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