It’s safe to say you can miss out on a wide audience if you’re not using social amplification.
For our agency’s clients, social media amplification has only brought great results.
In the case of the Greenpark mobile app, the installs grew by 600%, while CPIs decreased by 70%.
And we’ll share one of our B2B case studies in a second.
This guide will teach you to get the same results, so dive in as we discuss:
What social amplification is and its benefits
3 Types of social amplification
The 5-step plan for a solid social amplification strategy
Best free and paid tools you can leverage
Keep reading below.
TL;DR:
Definition and Importance: Social media amplification is the process of boosting the reach and impact of content across social platforms, crucial for reaching a broad and engaged audience.
Impressive Results: Using social media amplification, the Greenpark mobile app saw a 600% increase in installs and a 70% reduction in CPIs.
Three Types of Amplification:
Organic: Utilizes free tactics like employee advocacy and brand advocates.
Influencers: Leverages influencers to extend reach, particularly effective with micro-influencers.
Paid: Employs paid advertising to guarantee visibility and target specific demographics.
5-Step Amplification Plan:
Define clear goals to direct efforts.
Turn strategies into actionable plans.
Develop a timeline using tools like content calendars.
Ensure ongoing support from teams and stakeholders.
Track metrics to measure and refine strategy.
Tools for Amplification:
Management Tools: Hootsuite and Buffer for scheduling and analytics.
Employee Advocacy Software: Tools like EveryoneSocial to encourage sharing by employees.
Content Amplification Tools: ShareThis for adding sharing buttons to content.
Analytics Tools: Google Analytics and SEMrush for performance insights.
Social Listening Tools: For real-time monitoring and strategy adjustment.
Strategic Advice: Begin with a clear goal, utilize the right tools, consider a multi-channel approach, and continually monitor and adapt strategies based on data-driven insights.
What Is Social Media Amplification?
Social media amplification means boosting your content's reach and impact using various social media platforms.
You can use it for blog posts, white papers, and even marketing emails.
This approach will connect you with a broader audience, increase your engagement rates, and accelerate ROI.
Just look at the numbers.
According to Forbes, 77% of marketers use social media to connect with their audience, and 76% of social media users have bought a product or service they saw on their social platforms.
Importance of Social Media Amplification for Businesses
TL;DR: Social media amplification means getting a broader audience.
Doing this strategically means your audience is made up of qualified leads.
Plus, you enhance memory recall and credibility.
All this leads to increased sales.
Grow your share of voice: The first advantage of amplifying your content with different social channels is that you can stand out in your niche and attract potential customers. However, you need a solid social media strategy to get better content exposure.
Increase awareness & reach: Use social media amplification strategies to reach a wider audience and boost your presence on multiple social media networks. Besides, sharing your branded content on different social channels leads to better recall.
Grow leads and website traffic: You can use attractive visuals to captivate your ideal customers, drive traffic to your site, and convert social media engagement into valuable leads.
Improve brand engagement: There are different ways to skyrocket brand engagement with social amplification. For example, you can nurture audience engagement with high-quality content. You can leverage influencer marketing to boost engagement rates. Or, you can engage through informative content and social media posts tailored to your audience.
Earn customer trust & grow reputation: You can build trust with consistent, valuable social media content because you’ll showcase authentic company content to potential customers. Of course, you can also implement employee advocacy programs to enhance credibility – but we’ll discuss that in a second.
For example, the digital collaboration platform Miro produces different content surrounding its Miroverse templates.
Social amplification has many advantages, but it’s important to pick the right strategy for your goals.
Here are the three types of social amplification we advise our clients to consider:
1. Organic Social Amplification
Organic social media amplification involves leveraging free tactics to boost your content's reach.
For example, we like to use employee advocacy and brand advocates sharing user-generated content (UGC).
That way, our clients can build authentic connections with their audience and increase trust without additional costs.
How to do it well:
Employee advocacy: Encourage employees to share company content on their personal networks. Implement successful employee advocacy programs to maintain consistency.
Brand advocates and UGC: Motivate satisfied customers to share their experiences and create content. Highlight this user-generated content to enhance credibility.
Engage communities: Engaging with online communities helps build relationships and fosters a sense of belonging among your audience. This engagement can lead to higher loyalty and more organic sharing of your content. For example, you can participate in groups and forums related to your industry. Share valuable insights and interact with members to build your reputation.
Publish and share informational content: Informational content provides value to your audience. Besides, you can establish your brand as an authority in your industry. Focus on producing content that addresses your audience's needs and interests. Enhance your posts with images, infographics, and videos to capture attention and increase shares. Consider even hosting live videos through low latency streaming to provide a more interactive and engaging experience for your viewers. Tools like Canva can help you create visually appealing content.
Pro tip: Use relevant keywords and hashtags to make your content more discoverable on social media networks. Tools like Ahrefs or SEMrush can help identify trending keywords.
2. Social Media Influencers
Influencer amplification uses influential individuals to spread your message to a larger audience.
Pro tip: Micro-influencers are arguably the best to promote your content.
That’s because they have large enough followings of 10,000-100,000 people and their engagement rates are quite high.
For example, micro-influencers on Instagram have an average 6% engagement rate, while macro-influencers are below 2%.
How to do it well:
Find the right influencers: Identify niche influencers aligned with your brand values and target audience.
Develop relationships: Build genuine relationships with influencers to ensure long-term partnerships.
Provide clear guidelines: Offer clear content guidelines to maintain brand consistency and quality.
These tools will also help you fight ad fatigue because you can A/B test different creatives and find the highest-performing elements for each audience segment.
Meta Ads: Facebook and Instagram Ads allow you to target specific demographics, ensuring your content reaches the right audience. This targeted approach can significantly boost your engagement and conversion rates.
Pro tip: Design ads with clear calls to action and attractive visuals. Use tools like Facebook’s Ad Manager to create and manage your campaigns.
LinkedIn Ads: LinkedIn Ads are effective for B2B marketing, allowing you to reach professionals and decision-makers in your industry. This can help drive high-quality leads and enhance your brand’s credibility.
Pro tip: Promote your blog content or company updates to engage professionals. Ensure your content is valuable and relevant to your audience.
Promoted Tweets: Promoted Tweets help increase the visibility of your content on Twitter, reaching a larger audience beyond your followers. This can drive more traffic and engagement. Include relevant hashtags to extend your reach to users interested in specific topics. Tools like Hashtagify can help find popular hashtags.
Pro tip: Promote tweets that have already shown good organic engagement. This increases the chances of further success.
How to Plan Your Social Media Amplification Strategy
After deciding on the type of social amplification strategy you need, it’s time to build a solid, data-driven plan.
Here are the steps we advise our clients to take.
1. Start with Your Intended Goal
Setting clear goals provides direction and purpose for your social media amplification strategy.
Without defined objectives, your efforts lack focus.
And that leads to inconsistent results.
Clear goals also allow you to measure success accurately and make necessary adjustments to improve your strategy.
How to do it well:
Define your objectives: Determine what you want to achieve, such as increasing brand awareness, driving traffic, or boosting engagement rates. For example, if your goal is to increase brand awareness, you might aim for a 20% increase in social media mentions over three months.
Identify metrics: Choose key performance indicators that align with your goals, such as reach, clicks, shares, or conversions. Tools like Google Analytics and social media insights can help you track these KPIs.
Align with business goals: Ensure your social media strategy supports your overall business objectives. For instance, if your business goal is to increase sales by 15%, your social media goal might be to generate more qualified leads.
2. Convert Strategies into Actionable Plans
Turning broad strategies into specific, actionable plans ensures that everyone on your team knows what to do and when to do it.
This clarity helps maintain consistency and efficiency in executing your social media amplification efforts.
How to do it well:
Break down tasks: Divide your strategy into specific, manageable tasks. For example, if your strategy includes increasing blog post shares, tasks could include writing compelling headlines, designing engaging graphics, and scheduling posts.
Assign responsibilities: Clearly assign tasks to team members or departments to ensure accountability. Use project management tools like Trello or Asana to track progress and responsibilities.
Set deadlines: Establish deadlines for each task to keep your team on track. A well-structured timeline helps prevent delays and ensures the timely execution of your social media posts.
3. Develop a Timeline
A timeline helps you organize your efforts, stay on schedule, and ensure that your social media content is consistently published.
This consistency is crucial for maintaining audience engagement and maximizing content exposure.
How to do it well:
Create a calendar: Use a content calendar to schedule social media posts and campaigns. According to CoSchedule, organized marketers who use a content calendar are 7 times more successful. Tools like Hootsuite or Buffer offer built-in calendars to simplify this process.
Plan ahead: Schedule posts in advance to maintain a consistent presence on social media channels. This allows you to focus on real-time engagement and other strategic tasks.
Adjust as needed: Be flexible and adjust your timeline based on performance and feedback. Regularly review your calendar to make necessary changes, ensuring your strategy remains effective.
4. Get Ongoing Support for Your Efforts
Continuous support from your team and stakeholders ensures that your social media amplification efforts are sustained over time.
This support is crucial for adapting to changes and achieving long-term success.
How to do it well:
Engage stakeholders: Keep management and key stakeholders informed and involved. Regular updates and reports can help maintain their interest and support.
Provide training: Offer training sessions to improve your team's social media skills. Platforms like HubSpot Academy or LinkedIn Learning provide valuable resources.
Use tools: Leverage social media amplification tools to streamline efforts and enhance productivity. Tools like Sprout Social for analytics, BuzzSumo for content insights, and Canva for creating attractive visuals can significantly boost your efficiency.
5. Track Metrics
Measuring results helps you understand what works and what doesn’t.
That way, you can refine your strategy for better outcomes.
Without proper measurement, you can't gauge the effectiveness of your social media content or make informed decisions.
How to do it well:
Track KPIs: Monitor key performance indicators monthly or at least quarterly. Use tools like Google Analytics, Facebook Insights, and Twitter Analytics to track these metrics.
Analyze data: Use analytics tools to interpret data and gain insights into your social media content performance. Look for patterns and trends that can inform your strategy adjustments.
Adjust strategies: Refine your content amplification strategy based on data-driven insights to improve results. For example, if you notice that video content receives higher engagement rates, consider incorporating more videos into your social media posts.
Tools for Social Media Amplification
Now you have the strategies and the steps.
Let’s see what tools you can use.
We’ll share our in-house favorites below:
Social Media Management Tools
Tools like Hootsuite and Statusbrew help you manage all your social media channels from a single dashboard.
That’s how you can save time and ensure consistency across platforms.
How to do it well:
Schedule posts: Plan and schedule your social media posts in advance to maintain a consistent presence. This ensures your audience always has fresh content.
Monitor engagement: Track engagement metrics like likes, shares, and comments in real time. Use this data to refine your social media strategy.
Collaborate with teams: Assign tasks and manage team workflows directly within your tool to streamline your content creation process.
Engage with your audience: Tools like Buffer allow you to respond to comments and messages directly from the dashboard to maintain active engagement with your followers.
Here’s a clear video on how to use Hootsuite:
Employee Advocacy Software
EveryoneSocial is one of the best tools in this category.
It amplifies your company's content because it lets employees share it on their personal networks.
That’s how you can expand your reach and credibility.
How to do it well:
Assign content: You can assign relevant company content to your employees so they can share it. This approach keeps your brand message consistent across personal networks.
Track engagement: Monitor which posts are being shared and their engagement rates. Reward employees who actively participate and generate high engagement.
Provide training: Educate your employees on best practices for sharing content and using social media effectively.
Content Amplification Tools
We used AddThis from Oracle for a while, but it’s no longer in use.
Now, we use ShareThis, which allows you to add sharing buttons to your content.
That makes it easy for users to share your posts across various social media platforms.
How to do it well:
Install sharing buttons: Add sharing buttons to your blog posts and website content to encourage sharing.
Track shares: Use analytics to monitor which content is being shared the most. Focus on creating more of this type of content.
Optimize placement: Experiment with different placements for sharing buttons to find the most effective spots.
Encourage sharing: Create calls to action that encourage readers to share your content with their networks.
Analytics Tools
We use various analytics tools.
For example,SEMrush provides detailed insights into your content’s performance on the web and on social media.
That way, you can sleuth out opportunities for improvement.
Google Analytics is another one of our go-to tools.
We like it because it offers comprehensive data on your website traffic and user behavior.
And both are essential for measuring the success of your amplification efforts.
How to do it well:
Set up goals: Define specific goals in Google Analytics to track conversions and other key metrics.
Conduct keyword research: Find relevant keywords related to your content. Optimize your posts and ads with these keywords.
Analyze competitors: Study your competitors’ content strategies to find gaps and opportunities for your own content. SEMrush has a neat social media tool for this, too:
Track rankings: Monitor how your content ranks for targeted keywords and adjust your strategy accordingly.
Monitor traffic sources: Identify which social media channels are driving the most traffic to your site.
Analyze user behavior: Use insights from user behavior reports to optimize your content for better engagement and conversions.
Social Listening Tools
Social listening tools help you understand what people are saying about your brand and industry.
You can then use these insights to engage in relevant conversations and adjust your strategy based on real-time feedback.
How to do it well:
Monitor mentions: Track mentions of your brand, products, and relevant keywords across social media networks.
Engage in conversations: Participate in discussions where your brand or industry is mentioned to build relationships and increase visibility.
Adjust strategy: Use insights from social listening to inform your content creation process and social media strategy. That way, your content will resonate even more with your audience, so you’ll get the results you want.
Social Media Business Accounts
Maintaining active business accounts on various social media platforms is crucial for establishing your brand’s online presence.
These accounts serve as your primary channels for engaging with your audience, sharing content, and promoting your products or services.
How to do it well:
Optimize profiles: Ensure your business accounts on platforms like Facebook, Twitter, LinkedIn, and Instagram are fully optimized. Use a clear profile picture (such as your logo), a concise and informative bio, and relevant keywords to improve searchability.
Consistent branding: Maintain consistent branding across all social media business accounts. Use the same color schemes, logos, and brand voice to create a cohesive and recognizable presence.
Regular posting: Develop a content calendar to ensure regular posting. Share a mix of content, including blog posts, company updates, user-generated content, and promotional material. Aim for a balance that keeps your audience engaged without overwhelming them.
Engage with your followers: Actively engage with your audience by responding to comments, messages, and mentions. Show appreciation for positive feedback and address any concerns promptly to build trust and loyalty.
Use platform features: Take advantage of platform-specific features to enhance your content. For example, use Instagram Stories for behind-the-scenes content, LinkedIn Articles for thought leadership, and Facebook Live for real-time interaction.
Cross-promote content: Promote your social media business accounts across different platforms and on your website. Encourage your audience to follow you on multiple channels to maximize your reach. Use content syndication to amplify your content pieces on other websites.
Kickstart Your Social Media Amplification Strategy
As you can see, there are different social media amplification tactics you can use, from content creators to paid ads.
Regardless of the mix of tactics you choose, remember to start with a clear goal and use the right tools.
You can also use our mockup generators to create different posts or ads.
Consider a multi-channel approach to address multiple audience segments and monitor all your results.
Our paid marketing calculators can help you measure and compare different KPIs – even across several campaigns.
And if you need more specialized help, let’s schedule a free strategy call.
Together, we’ll devise a thorough social amplification plan so you can reach all your marketing goals, just like the clients we mentioned in this guide.
