Their posts grab people's attention, sometimes getting more likes and comments than other influencers.
“For pet-brand marketers, the growing social trend of pet influencer marketing is providing a clear and effective way to capture the hearts (and wallets) of millions of pet lovers” - Courtney Olbrich, chief growth officer and pet care category expert at Brandon
Many brands are jumping on this trend to scale their marketing efforts.
The pet care industry alone is projected to reach $269 billion by 2025, with a significant portion attributed to social media influence.
This guide explores pet influencer marketing and offers tips for running successful campaigns.
Let’s dive in.
Ready to harness the power of pet influencers for your brand?Book a demo with inBeat to discover how our platform can elevate your marketing strategy.
TL;DR:
Pet influencers drive high engagement – Some pets gain more traction than human influencers, making them valuable for marketing.
The pet care industry is booming – Projected to reach $269B by 2025, with influencer marketing playing a key role.
Finding pet influencers is easy – Use influencer platforms, social media searches, and agencies to connect with top creators.
Engagement rates are high – Some pet influencers exceed 7% engagement, far surpassing human influencer averages (2.4%).
Influencer marketing works in the pet industry – Trust, relatability, and emotional appeal make pet influencer campaigns highly effective.
Types of pet influencers vary – From petfluencers and veterinarians to bloggers and celebrity pet owners, each offers different advantages.
Best pet influencer marketing strategies include:
Product reviews & unboxing videos – Showcase products in an authentic way.
Giveaways & contests – Boost engagement and reach.
Sponsored social media posts – Drive awareness among targeted audiences.
@nala_cat has a high follower count (4.53M) but relatively low engagement (0.14%), showing the challenges of sustaining interaction despite audience size. This engagement rate is typical for mega influencers; in fact, niche nano-influencers usually have the most engaged audiences.
However, the average of 6.43K likes and 71 comments per post reflects the engagement trends in the pet influencer space, where content virality and emotional appeal drive visibility.
@itsdougthepug demonstrates a higher engagement rate (0.84%) than @nala_cat despite having fewer followers (3.63M). Basically, that means a more engaged audience.
With an average of 30.2K likes and 178 comments per post, this pet influencer shows that interactive content can drive deeper fan engagement – within and even arguably beyond the pet influencer space.
How Would I Find an Influencer for Dogs or Pets?
To find a dog or pet influencer, try using influencer platforms designed to connect brands with creators. These platforms allow you to filter by niche, engagement rates, and audience demographics.
Pro tip: Use inBeat’s influencer database to find top-performing pet influencers with strong engagement metrics and targeted audience insights.
Here’s us using the simple “dog influencer” keyword to reveal these profiles:
Alternatively, engaging an influencer agency can streamline your search, offering access to a curated roster of vetted pet influencers.
Pro tip: Partner with inBeat Agency to connect with high-performing pet influencers and launch data-driven campaigns that maximize engagement.
Or, you can use the search function on social media platforms. Type in relevant names, keywords, or hashtags like #PetInfluencer or #PetContent to uncover popular accounts directly.
Search engines are also useful tools because you can search for well-known pet influencers and related articles or mentions.
Pro tip: Always check an influencer’s engagement rate, analyze fake followers, and calculate potential ROI using inBeat’s free toolkit to ensure your marketing budget delivers real results.
Let's dive into the latest pet influencer stats and trends to understand how brands connect with animal lovers online – and how you should leverage these opportunities:
Pet Care Industry Stats
The pet care industry keeps growing, even with financial pressure. In 2023, online sales jumped 13.4%, while in-store sales went up 5%.
Millennials lead pet ownership, changing how people spend. They’re into organic food, behavioral training, and even cognitive testing for their pets.
This deep connection with pets is also driving the rise of pet influencers, with more owners running social media accounts just for their animals.
But how do brands tap into this growing market?
Let's look at some pet influencer marketing stats:
Pet Influencer Marketing Stats
As of 2025, Instagram hosts an estimated 2 million pet influencer accounts, collectively amassing over 40 billion followers.
Approximately 63% of pet owners follow at least one pet influencer on platforms like Instagram and TikTok.
The industry is valued at $24 billion as of 2024, which points to a really fast expansion.
Engagement rates for pet accounts often surpass those of human influencers. Some accounts achieve rates above 7%, compared to the average of 2.4% for human counterparts.
This high engagement translates into substantial earnings. In fact, top-tier pet influencers command over $15,000 per sponsored post.
These numbers prove that pet influencer marketing works. But why?
Let’s explore:
Why Influencer Marketing Works in the Pet Industry
Influencer marketing really clicks in the pet world for a few simple reasons.
First, pet owners treat their furry friends like family and trust influencers who do the same. This trust increases engagement and sales.
Also, pet influencers build real bonds with their viewers by sharing their authentic moments with pets. These kinds of posts really strike a chord with their followers.
Plus, these influencers speak directly to specific types of pet enthusiasts. That means it’s easier for brands to reach the right crowd.
Finally, let’s not forget about the power of seeing someone you admire using a product; it makes followers want to try it, too.
"By collaborating with a pet influencer, your brand can tap into these positive emotions, fostering strong connections with potential customers." - Aspire.io
But, to make sure pet influencer marketing works in your case, you have to do it right. And that means starting with the right influencers.
If you want to learn how to do that, jump into the next chapter:
Types of Pet Influencers
Let's break down the different types of pet influencers and what makes each one stand out:
Petfluencers
These animals have their own social media pages, run by their owners. You'll see loads of great photos and videos showing what the pet does every day, their little adventures, and how they use different products.
People really love how genuine and charming these accounts feel.
When brands team up with these pet influencers, they get to connect with a bunch of dedicated followers who genuinely trust what the influencer says. It’s a cool way to show off pet products as they're used in real life, making them seem more reliable and attractive.
Pet Experts & Veterinarians
Veterinarians and animal trainers who share their knowledge online fit this category. They offer practical advice on pet health, behavior, and care, so they’re trusted voices in the pet community.
Their endorsements matter because of their expertise. Working with them increases your brand’s credibility, especially for health and wellness products. These influencers create educational content, review products, and demonstrate how they work, all of which gives their audience useful information.
So, this transfer of trust after partnering with them makes your pet products more relatable and trustworthy.
Pet Owners & Bloggers
These influencers are regular pet owners sharing their experiences online. They post product reviews, pet care tips, and personal stories.
If you team up with these celebrity pet owners, it can really make your brand stand out. Just make sure their followers are the kind of people who would be interested in your products.
These posts, full of great photos and fun pet tales, not only draw attention but also give your brand a more relatable vibe.
Best Pet Influencer Marketing Ideas
We’ve covered the different types of pet influencers, but how can you use them? Let's explore the best marketing ideas:
Product Reviews and Unboxing Videos
Work with pet influencers to feature your products in unboxing videos and reviews. This puts your pet supplies in front of real pet owners in a natural way.
For example, an influencer could unbox your organic pet food, show what’s inside, and share their pet’s reaction.
Giveaways and Contests
Run social media campaigns with pet influencers who host giveaways or contests featuring your products. This drives engagement and gets more eyes on your brand.
Using pet ambassadors translates into real connections and steady promotion.
Sponsored Blog Posts or Pet Care Articles
Team up with influencers who can naturally include your products in their helpful articles.
For example, a pet blogger could discuss different pet insurance options and mention your offerings in a way that feels organic and useful to the reader.
This approach makes your brand a go-to resource without sounding like a sales pitch.
Get Ready With Me (GRWM) Videos
Partner with influencers to create GRWM videos showcasing their pet's daily routines, including the use of your products. This provides relatable content for pet parents.
