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According to 85% of marketers, influencer marketing brings effective results for businesses, with 7% of them stating that this strategy has the highest ROI rate. While there are various types of influencers, those working locally in your region take an edge if you want to engage and build connections with local audiences.
However, finding them is the real task. With so many individuals offering such services, how do you locate the ones that are both authentic and resonates with your prospective customers? Well, don’t worry – we are here to guide you.
In this article, we will delve into:
P.S.: Struggling to find the perfect local influencers? Try inbeat.co, the fastest search engine for discovering influencers. With our advanced search filters, you can identify the ideal influencers based on niche, followers, location, and more. And guess what? We offer affordable, transparent pricing without any hidden costs so you can collaborate with confidence.
Local Influencers: Focus on influencers with a strong local following who understand regional culture and interests. Examples include local bloggers, vloggers, and social media personalities.
Benefits:
Finding Local Influencers:
Alternative Methods:
Pepsi Emoji Campaign: Local influencers drove engagement and store traffic.
Local influencers, a type of micro-influencers, have a massive fan following within a specific geographic region. They have a deep understanding of the local culture, preferences, and needs.
Typically, these individuals engage in various activities, such as:
Local influencers can be bloggers, vloggers, social media personalities, or even experts in specific fields. In fact, anyone with a follower count of 500-10,000 can be considered as a local influencer.
Take Julia Suppa. With a social media following of 10.5k, she is a prime example of a local influencer from Canada.
Partnering with local influencers can be beneficial for you in several aspects, including:
Wondering how to locate influencers? Well, our expert tips guide has got you covered.
The most effective way to find local influencers is through discovery tools available online. They offer a comprehensive way to find suitable influencers, combined with detailed analytics on their performance, audience demographics, and engagement rates.
Let’s understand how you can effectively leverage such tools for the purpose of finding local influencers:
Pro Tip: If you have specific criteria in mind for your ideal influencer, try inBeat.co’s DeepSearch feature. Simply provide us with a few examples of influencers you’re interested in, and we'll recommend similar profiles.
Exploring local blogs and websites is an effective way to uncover influencers who have established credibility and a dedicated audience within your community. These sources often feature individuals who are only influential in specific niches and are also regarded as thought leaders and trendsetters in the local scene.
You can consider the following strategies to hunt down local influencers:
Pro Tip: You can engage actively with local bloggers by offering to sponsor their content or events. This collaborative approach lets you gain visibility among their audience and establishes a mutually beneficial relationship that can lead to long-term partnerships.
You can identify what works in your industry by analyzing the partnerships formed by your competitors and tailor your approach accordingly. This involves examining the types of influencers they are using, the nature of the content produced, and the outcomes of these collaborations.
To thoroughly analyze your competitors' collaborations, consider the following approaches:
Pro Tip: inBeat.co experts recommend engaging in advanced social listening by setting up specific keywords and hashtags related to your competitors' campaigns. This allows you to track real-time audience reactions and discussions surrounding these collaborations. With this, you can know more about audience preferences and emerging trends that are not apparent through direct observation alone.
For example, if Dyson is your competitor, reports like below can help you know more about the results it achieved via local influencer marketing.
Creating a brand ambassador program is a strategic way to engage local influencers. Brand ambassadors are individuals who are passionate about your products and can share their genuine experiences. This boosts your brand visibility while forming a loyal community of advocates.
Let’s have a look at some tips that will help you develop a successful brand ambassador program:
Pro Tip: We recommend promoting a sense of community among your brand ambassadors by creating a private online group where they can share ideas and collaborate on campaigns. Hosting virtual meetups or exclusive events can also strengthen their connection to your brand.
For instance our client Hurom announced Nick Bosa, a famous NFL player, as their brand ambassador.
Engaging a local influencer marketing agency can streamline your efforts to find and collaborate with influencers who resonate with your target audience. These agencies have the expertise and tools to create strategic campaigns.
For effective implementation of this method, consider the following tips:
Pro Tip: When selecting an influencer marketing agency, consider choosing those that prioritize data-driven approaches, like inBeat Agency. Our experts leverage advanced analytics to understand audience behaviors and preferences so that your campaigns are highly targeted and maximize engagement.
Some alternative method to find local influencers are:
Google Maps is a powerful tool that can help you identify local influencers in specific areas. You can find influencers who visit and review these locations frequently by exploring popular local spots.
For example, let's say you're looking for influencers in San Francisco who frequent local cafes. Let’s see how you can do it:
Using tagged profiles on social media platforms like Instagram can help you find local influencers who are actively engaged with your target community. This method involves looking at posts where users tag specific locations or businesses, which often highlights influential individuals.
For example, suppose you're targeting fitness enthusiasts in Atlanta. This is how you can find influencers using tagged profiles:
For instance, we discovered a fitness micro-influencer Michael in Atlanta who tagged this gym.
Using location hashtags is an effective way to identify local influencers who have a strong presence in your target area. You can discover influencers who frequently post about your location and engage with the local community by searching for and following relevant hashtags.
For instance, if you are looking for influencers in Los Angeles, you can search for hashtags like #LosAngelesLife, #LAEvents, or #LosAngelesFoodie on Instagram.
These hashtags will lead you to posts from individuals who are actively sharing content about life, events, and food in Los Angeles.
Let’s see an example:
Examples of Local Influencer Marketing Campaigns
Various top brands have incorporated local influencer marketing in their promotional tactics, which helped them drive substantial results. Let’s have a look at some of them:
Sony formed an influencer campaign in Canada to promote its PlayStation VR headset. They collaborated with Canadian tech and gaming influencers on Instagram and YouTube for this purpose.
This approach showcased the positive gaming experiences via influencers in the form of images and short looping videos. Consequently, it led to substantial social media engagement, with the brand achieving over 12,728 likes, 230 comments on Instagram, and 28,322 views on YouTube.
Pepsi launched a local influencer campaign to promote its limited edition Pepsi emoji bottles, available exclusively at Walgreens. The campaign used local influencers to create original content that included blog posts, photography, and branded videos.
Influencers were tasked with incorporating the Pepsi emoji bottles into their summer activities, which helped drive foot traffic to stores and enhance product visibility. The campaign resulted in 46 million impressions and over 50,000 engagements with the content.
Local influencers offer a powerful way to connect with your community and boost your brand's presence. Implementing strategies such as those discussed above can help you enhance brand visibility, increase engagement, and drive meaningful growth for your brand.
Key Takeaways:
Still wondering how to connect with local influencers that excel in your niche? inBeat.co can help! It features a comprehensive database to hunt micro-nano TikTok and Instagram influencers in a few minutes. To ensure authentic searches, there is a free toolkit available as well, through which you can check engagement rates, collaboration costs, fake followers, and more.
