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Read about influencer marketing
Insights for the modern marketer
By Alexandra Kazakova
6 min READ | Jan 7 2024
For most of us, the first half of 2024 was quite frustrating and full of uncertainty.
However, as the world reopens, we can finally leave our homes and enter the second half of 2024 in style.
inBeat surveyed over 300 Instagram micro-influencers to reveal the fashion trends they love and those that are better off skipping.
Keep reading to discover ten best and worst influencer fashion trends to be the first to catch on.
40% of the influencers we surveyed, say that Sneakers are everything this season. Few sneaker trends made it to the top of the list, and dad sneakers are among them.
We can feel positive vibes in this sunny look by travel and lifestyle blogger @biancarizzuto as she rocks this fashion trend:
@_emoliveira pairs the chic white sneakers with a stylish and sporty look:
A style creator from NYC @hersey.kiss looks effortlessly elegant pairing Dad Sneakers with a stylish mini-dress:
We love Rachel’s focus on affordable fashion and how she inspires young women to manage their 20s in style.
2. Square-toe heels and sandals
Pointed-toe shoes reigned supreme for seasons and seasons. Now it is the time for a triumphant comeback of square-toe trend, which seems to be everywhere this year.
More and more brands and influencers are joining this trend from Bottega Veneta square-toed mules to high-street brands offering more affordable options.
Fashion & beauty influencer from Vancouver @lindrosso is literally “obsessed with square toe sandals.” Linda focuses on natural beauty and ethical fashion.
We absolutely love this minimalistic black and white look paired with square-toe mules by @christina_cord:
Christina is a passionate fashion micro-influencer from Toronto, showcasing the city’s best lifestyle while documenting her stylish looks.
Another Toronto-based lifestyle micro-influencer @justlikethecolor pairs elegant square-toe heeled sandals with ripped jeans for an effortless look. We love the positive summer vibes!
A lifestyle and fashion blogger @juju_styles_looks pairs gold bow square-toe heels with a trucker hat in this killer look:
@allysonburgess from NYC has her square-toe/pedicure game on point with this flattering combination of classic red toes and steel blue sandals:
3. Oversized Clothing
Oversized clothing is a comfortable trend with 80s fashion vibes. However, it isn’t easy to achieve a flattering look without appearing like you don’t know your size.
Give one of this year’s hottest fashion trends a go and let Instagram micro-influencers inspire you how to rock this style.
An NYC-based influencer @shelbypine who loves to dance around the world, pairs an oversized graphic tee with cool sneakers for a comfy-cool look:
A fashion, music, and travel micro-influencer and a “vibe curator” @_christineewong takes her relaxed outfit on a sophisticated spin with this chic oversized blazer:
4. Mom Jeans
We don’t know about you, but the micro-influencers we surveyed absolutely love the comeback of the 90s fashion. Their favorite 90s trend is mom jeans with a straight leg and loosely-fitted denim. If you have been wondering how to rock this cool trend, micro-influencers have some inspiration for you.
@hersey.kiss knows how to style an outfit with mom jeans. She creates this never-failing look by throwing a cozy, yet chic jacket on top of a sleek white turtleneck:
An influencer from NYC, @whatemilydoing shares her effortless yet cool white denim look. Her jeans look super stylish, paired with black contrasting sneakers:
5. Pastels
You’ve probably already noticed that pastel colors are everywhere this season. According to the influencers we’ve surveyed, the 60s trend of sorbet shades is here to stay thanks to the soft and playful look they add to the outfits.
@littlemissdumpling, an Italian Chinese influencer from NYC looks effortless, yet super chic in this pastel yellow set paired with nude sandals and a white cropped top. It is a timeless look that steals the spotlight anywhere you go, even on a busy Wall Street, where Lisa works when she isn’t busy creating content.
We love this ultra-elegant pastel look by @christina_cord. She makes a bold fashion statement by pairing it with the trendy square-toe sandals:
We are well into summer, so the neon is making a return. But most of the micro-influencers (50%) we surveyed prefer it didn’t.
“Can’t say I’m in love with the neon trend. I’m more of a neutral kind of girl!” says @_emoliveira, who loves walks and nature.
A Toronto-based micro-influencer, @nickibats also names neon among the worst fashion trends of 2024 but admits to owning one neon green top.
2. Bermuda Shorts
This summer Bermuda shorts trend was a hot topic among the fashion crowd. Although some love this 90s vibe, it is facing some resistance from the influencer community. Reasons? Bermuda shorts can be quite unflattering if worn incorrectly by drawing extra attention to the thighs.
New-York based influencer @allysonburgess who runs her fashion blog loves bold and colorful style but calls Bermuda shorts “the worst fashion trend” of the season.
Bermuda shorts also did not make it to the list of the favorite fashion trends for the entertainment and fashion blogger @christina_cord.
3. Platform Sandals
Platform sandals were quite popular in the ‘00s and made a comeback in a range of styles this season. The platform that has been forgotten for a decade for single-sole shoes is gaining traction again.
But some micro-influencers wish for it to go back into hibernation and consider it the worst fashion trend of 2024.
Among them is @_christineewong, who shared that platform sandals are bulky and difficult to walk in.
Stylish @hersey.kiss says that she “can’t decide,” which she hates more “low rise jeans or platform sandals.”
4. Chunky Sneakers
The trend for sneakers continues into 2024, morphing into a more aggressive form of the trainers - chunky sneakers. While some are fascinated by this radical style, most of the influencers we surveyed think that chunky sneakers were never cool.
“Can we leave the chunky sneakers, biker shorts, and lingerie tiny tops behind?” says @inspiredbyj, an NYC-based Instagram micro-influencer.
Another opponent of this style, @lindrosso, replied: “Chunky sneakers. I absolutely will never sport those!” when we asked her about the worst fashion trend of the year.
5. Lack of Individuality
We need to keep up to date with the latest fashion trends and explore the creative side of ourselves. But do not let the trends dictate how you look. Project your true self to the world. Maintaining individuality and expressing yourself in your own way is more essential than following the hype.
@Anniesitni, a Russian influencer based in NYC, highlights the importance of being unique by saying: “when people are following fashion trends blindly, personal style is getting lost.”
“when people are following fashion trends blindly, personal style is getting lost.”
According to @shelbypine, the worst fashion trend of the year is that “everyone is trying to look like each other and not staying true to themselves.”
Special thanks to @zoedgs, @shanilasays, @allthingscoveted, @fashionistareb, @vic_carnevale, @ssmode__ , @missstephteee, @michelleallegra, @katarinabrunette, @layersofchic_, @nycnichole, for making this article happen!